Digital Marketing Lead

Mahindra First Choice; Mumbai; On-site; INR 12,00,000 - 18,00,000; Full time

Job summary

A leading automotive service provider in Mumbai is looking for a Digital Marketing Lead to drive the digital marketing function across platforms. You will develop comprehensive strategies, manage campaigns, lead a team, and monitor performance. The ideal candidate should have 9-10 years of experience in digital marketing with strong technical skills in SEO, SEM, and paid media management. This is a full-time position offering opportunities for growth and innovation in a dynamic environment.

Qualifications

• 9-10 years of hands-on experience in digital marketing with a focus on performance.
• Strong background in performance marketing and strategic planning.
• Skilled in building reports and delivering high-impact presentations.

Responsibilities

• Develop and execute digital marketing strategies for B2B and B2C.
• Plan and optimize campaigns across paid media platforms.
• Design and lead SEO/SEM strategies.
• Mentor and manage a team of digital marketers.
• Manage digital marketing budgets and monitor KPIs.
• Work closely with leadership to align marketing efforts.
• Analyze lead funnel and implement improvements.
• Stay updated on industry trends and digital tools.
• Drive implementation of marketing automation solutions.

Skills

SEO

SEM

Paid Media Management

CRM Automation

Data Analysis

Performance Marketing

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

Analytics Tools

Job description

Digital Marketing Lead

• Reporting To: Head of Marketing
• Department: Marketing
• Location: Mumbai

Key Objective of the Role

Lead the digital marketing function across platforms and business lines. Collaborate with cross-functional teams including business units, contact center, and tech to strengthen internal capabilities and drive growth. Use data-driven strategies to increase website traffic, enhance visibility, and continuously optimize performance through innovation and insight.

Key Responsibilities

Digital Strategy & Execution

• Develop and execute comprehensive digital marketing strategies aligned with both B2B and B2C business goals.

Campaign Management

• Plan, implement, and optimize campaigns across key paid media platforms (Google Ads, Meta, LinkedIn, etc.), focusing on ROI and lead generation through full-funnel journeys.

SEO/SEM Leadership

• Design and lead SEO and SEM strategies to boost organic visibility, improve keyword rankings, and drive quality traffic.

Team Leadership & Development

• Mentor and manage a team of digital marketers, performance marketers, and data analysts fostering growth, collaboration, and performance excellence.

Budget & Performance Management

• Manage digital marketing budgets, monitor KPIs, and report on campaign performance to identify opportunities for scale and efficiency.

Stakeholder Collaboration

• Work closely with the leadership team to align digital marketing efforts with broader business objectives.

Lead Funnel Optimization

• Partner with the contact center team to analyze the lead funnel, gather insights, and implement data-backed improvements.

Trend Monitoring & Innovation

• Stay updated on industry trends, algorithm changes, and emerging digital tools to ensure competitive advantage.

Marketing Automation & CRM

• Drive implementation of marketing automation solutions and CRM system integrations to streamline marketing workflows.

Role Requirements

Education

• Bachelor s or Master s degree in Marketing, Communications, or a related field.

Experience

• 9 10 years of hands-on experience in digital marketing with a strong background in performance marketing and strategic planning.

Technical Skills

• Deep knowledge of SEO, SEM, paid media, CRM automation, and performance marketing.
• Proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics/reporting tools.
• Strong analytical mindset with the ability to interpret data into actionable insights.
• Skilled in building reports and delivering high-impact presentations.

Behavioral Competencies

• Leadership
• Analytical Thinking
• Problem Solving (Digital-first)
• Customer Obsession
• Excellent Communication
• High Attention to Detail
• Adaptability and Agility

Qualification

Bachelors or Masters degree in Marketing, Communications, or a related field