Digital Marketing Intern

Caledon Technologies India; Bengaluru; On-site; INR 67,000 - 134,000; Part time

Job summary

Caledon Technologies India in Bengaluru invites applications for a Digital Marketing Intern role. You will work with the digital marketing team on Google Ads campaigns, keyword research, campaign setup, and performance tracking under guidance.

This internship provides hands-on exposure to PPC metrics, GA4, and analytics, with opportunities to learn budget monitoring, landing-page coordination, and reporting, ideal for fresh graduates seeking a PPC/digital marketing career.

Qualifications

• Bachelor's degree or pursuing a degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Basic understanding of digital marketing concepts.
• Interest in Google Ads and Paid Marketing/PPC.
• Good analytical and problem-solving skills.

Responsibilities

• Assist in creating and managing Google Ads campaigns.
• Conduct keyword research and competitor analysis.
• Assist with creating and optimizing Google Search Ads.
• Monitor campaign performance and prepare basic reports.
• Assist in analyzing key PPC metrics such as CTR, CPC, conversions, CPA, and ROAS.
• Support the team with negative keyword research and search-term analysis.
• Assist with ad copy creation and A/B testing.
• Learn and support conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
• Assist in monitoring campaign budgets and performance.
• Research industry trends, competitors, and new PPC opportunities.
• Coordinate with the marketing team on campaign and landing-page requirements.
• Perform other digital marketing activities as assigned.

Skills

Digital marketing basics

Analytical skills

Communication skills

Excel/Sheets basics

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

GA4

Google Tag Manager

Google Analytics

Job description

Job Title: Digital Marketing Intern
Location: Bengaluru
Work Mode: Work from Office
Experience: Freshers / Internship
Employment Type: Internship

Job Summary

We are looking for a motivated and enthusiastic Digital Marketing Intern to join our digital marketing team. The intern will get hands‑on exposure to Google Ads, keyword research, campaign management, performance analysis, and digital advertising while working under the guidance of experienced team members.

Key Responsibilities

• Assist in creating and managing Google Ads campaigns.
• Conduct keyword research and competitor analysis.
• Assist with creating and optimizing Google Search Ads.
• Monitor campaign performance and prepare basic reports.
• Assist in analyzing key PPC metrics such as CTR, CPC, conversions, CPA, and ROAS.
• Support the team with negative keyword research and search-term analysis.
• Assist with ad copy creation and A/B testing.
• Learn and support conversion tracking using Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
• Assist in monitoring campaign budgets and performance.
• Research industry trends, competitors, and new PPC opportunities.
• Coordinate with the marketing team on campaign and landing-page requirements.
• Perform other digital marketing activities as assigned.

Skills & Qualifications

• Bachelor's degree or pursuing a degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Basic understanding of digital marketing concepts.
• Interest in Google Ads and Paid Marketing/PPC.
• Good analytical and problem‑solving skills.
• Basic knowledge of MS Excel/Google Sheets.
• Good communication and written skills.
• Willingness to learn and work in a fast‑paced environment.
• Google Ads certification or any digital marketing certification is an added advantage.

What You Will Learn

• Google Ads campaign setup and management.
• Keyword research and targeting.
• Ad copy creation and optimization.
• PPC campaign performance analysis.
• Conversion tracking and reporting.
• Budget and bid management.
• Practical digital marketing and performance marketing strategies.

Suitable for:

Freshers, recent graduates, and candidates looking to build a career in PPC / Google Ads / Digital Marketing.