Digital Marketing Executive – Paid Media

Keka Inc.; Pune District; On-site; INR 600,000 - 800,000; Full time

Job summary

Keka Inc. is seeking a Digital Marketing Executive – Paid Media in Pune to manage end-to-end paid media campaigns. The role emphasizes Google, Meta, and LinkedIn Ads, with exposure to AI-based advertising tools and ABM strategies. Strong communication is essential to coordinate with cross-functional teams.

The ideal candidate should have 2–4 years of experience in paid media, and be able to independently optimize campaigns while contributing to overall digital growth in a dynamic environment.

Qualifications

• Excellent verbal and written communication skills.
• Hands-on experience with Google Ads, Meta Ads & LinkedIn Ads.
• Strong understanding of performance marketing and campaign optimization.
• Familiarity with AI/ChatGPT advertising tools.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, PPC and LinkedIn Ads.
• Explore and manage AI/ChatGPT-based advertising campaigns and tools.
• Monitor campaign performance, leads, conversions, and ROI.
• Work closely with internal teams to develop effective digital marketing strategies.
• Support ABM and social media initiatives.

Skills

Verbal and written communication

ABM & Social Media

Performance marketing

Campaign optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

AI/ChatGPT advertising tools

HubSpot

Job description

Digital Marketing Executive – Paid Media

2-4

Pune

Full-Time

Digital Marketing Executive – Paid Media

Experience: 2–4 Years

Shift Time: 12.0 PM to 9.0 PM

Key Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, PPC and LinkedIn Ads.

Explore and manage AI/ChatGPT-based advertising campaigns and tools.

Monitor campaign performance, leads, conversions, and ROI.

Work closely with internal teams to develop effective digital marketing strategies.

Support ABM (Account-Based Marketing) and social media initiatives.

Required Skills

Excellent verbal and written communication skills.

Hands-on experience with Google Ads, Meta Ads & LinkedIn Ads.

Strong understanding of performance marketing and campaign optimization.

Familiarity with AI/ChatGPT advertising tools.

ABM and Social Media Management experience will be an added advantage.

Knowledge of SEO & Hubspot will be a plus.

Ideal Candidate: A performance-driven digital marketer who can independently manage paid campaigns and contribute to overall digital growth.