Digital Marketing Executive

Softlogic; Chennai District; On-site; INR 4,00,000 - 6,00,000; Full time

Job summary

A leading digital marketing firm is seeking a highly motivated Digital Marketing Executive in Chennai. The role focuses on planning and executing various digital marketing campaigns across multiple platforms. Candidates should have 3-5 years of experience and demonstrate success in managing SEO, social media, and display advertising campaigns. Creativity and analytical skills are essential for optimizing campaigns and enhancing user engagement.

Qualifications

• 3-5 years of proven experience in digital marketing.
• Strong analytical skills for data-driven decision making.
• Up-to-date with the latest digital marketing trends.

Responsibilities

• Plan and execute digital marketing campaigns.
• Analyze campaign performance and optimize strategies.
• Collaborate with teams to design landing pages.

Skills

Digital marketing strategies

SEO/SEM management

Social media optimization

Creative thinking

Analytical skills

Tools

Google Ads

WordPress

HTML

CSS

JavaScript

Job description

Role: Digital Marketing Executive

Experience Required: 3 5 Years

Location: Chennai

We are looking for a highly motivated and skilled Digital Marketing Executive to join our team in Chennai. The ideal candidate will have hands‑on experience in managing and optimizing a variety of digital campaigns across multiple channels.

Key Responsibilities

• Plan and execute digital marketing campaigns, including email, social media, SEO/SEM, and display advertising.
• Build, manage, and grow the company s presence across social media platforms.
• Analyze campaign performance data to identify trends and insights, and optimize strategies accordingly.
• Develop innovative and creative growth strategies that align with business goals.
• Collaborate with internal teams to design and create landing pages that enhance the user experience.
• Improve user journeys and optimize conversion points throughout digital channels.
• Ensure digital strategies are aligned with the overall goals and KPIs of the organization.
• Continuously research and adopt emerging digital marketing tools and technologies.

Key Skills & Requirements

• 3 5 years of proven experience in digital marketing.
• Demonstrated success managing SEO/SEM, email, social media, and display advertising campaigns.
• Strong creative thinking and the ability to design campaigns that captivate and convert.
• Proficiency in creating and optimizing landing pages and user funnels.
• In-depth knowledge of Google Ads (AdWords) campaign creation and optimization.
• Hands‑on experience with HTML, CSS, WordPress, and JavaScript.
• Strong analytical skills and a data‑driven approach to decision‑making.
• Up‑to‑date with the latest digital marketing trends, tools, and best practices.
• Familiarity with ad‑serving technologies and platforms.