Digital Marketing Associate

Imperative Business Ventures; Pune District; On-site; INR 223,200 - 334,800; Full time

Job summary

Imperative Business Ventures is looking for a Junior Digital Marketing Executive based in Pune. This full-time role focuses on driving SEO growth, managing Meta and LinkedIn ad campaigns, and developing comprehensive digital marketing strategies.

The right candidate will have strong SEO skills, experience with paid campaigns, and the ability to analyze performance data for actionable insights. Join our team and help us enhance our brand visibility and lead generation efforts.

Qualifications

• Strong understanding of SEO, including on-page, off-page, and technical aspects.
• Hands-on experience managing Meta Ads and LinkedIn Ads.
• Good communication and analytical skills are essential.

Responsibilities

• Drive SEO growth by improving rankings and traffic.
• Plan and execute Meta Ads and LinkedIn Ads campaigns.
• Develop end-to-end digital marketing strategies.
• Coordinate content creation and campaign execution.
• Track campaign performance and provide actionable insights.

Skills

SEO (on-page, off-page, technical)

Meta Ads & LinkedIn Ads

Google Ads

Google Analytics

SEMrush / Ahrefs

Analytical skills

Lead generation funnels

Tools

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Job description

What You’ll Own:

• Drive SEO growth – improve rankings, traffic & visibility
• Plan & optimize Meta & LinkedIn ad campaigns
• Build end-to-end digital strategies for Imperative & ImperaStack
• Collaborate on creatives, content & campaign execution
• Track performance, analyze data & deliver actionable insights

Key Responsibilities

• 1. SEO (Search Engine Optimization) Perform on-page and off-page SEO activities Keyword research, competitor analysis, and content optimization Improve website rankings and organic traffic Technical SEO coordination with development team 2. Paid Campaign Management Plan and execute Meta Ads (Facebook & Instagram) campaigns Manage LinkedIn Ads for B2B lead generation Budget allocation, A/B testing, and performance optimization Monitor CTR, CPL, ROI, and campaign performance 3. Strategy & Planning Develop end-to-end digital marketing strategies for: theimperative.in ImperaStack (IBVL.in) Identify target audience, positioning, and channels Plan campaigns aligned with business goals (lead generation, branding, conversions) 4. Content & Communication Coordinate for creatives, ad copies, and landing pages Work with design and tech teams for campaign execution Ensure consistency in branding and messaging Marketing content creation and creative designing with help of creative team 5. Analytics & Reporting Track performance using tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager Prepare weekly/monthly reports Provide actionable insights and improvement Mandatory Assignment (Screening Task) Create a digital marketing strategy (PPT/Doc/Sheet/Any format) for: Imperative Business Ventures Limited (theimperative.in) ImperaStack (ibvl.in) Include: Target audience Channels Budget allocation Campaign ideas Expected outcomes Strategy

Requirements

• Required Skills Strong understanding of SEO (on-page, off-page, technical basics) Hands-on experience with Meta Ads & LinkedIn Ads Knowledge of Google Ads (preferred) Understanding of funnels, lead generation, and conversion tracking Familiarity with tools like: Google Analytics Search Console SEMrush / Ahrefs (preferred) Good communication and analytical skills Ability to design lead generation funnels (Landing Page to Form to CRM to Follow-up) Deep understanding of marketing funnels Retargeting & remarketing strategies Ability to improve landing page performance Ability to set up:

Job Summary

Location

Pune

Job Type

Full-time

Experience

Junior (1-3 yrs)

Department

Marketing

Interested in this role?

Send us your application and join our growing team.