Digital Marketing

Capgemini; Mumbai; Hybrid; INR 6,00,000 - 10,00,000; Full time

Job summary

A leading global consulting firm in Mumbai is seeking a Digital Marketing Specialist to join its frog team. The role involves identifying marketing trends, optimizing digital content, and analyzing performance metrics across various platforms. We value flexibility and career growth, offering a supportive environment that promotes work-life balance and the opportunity to build expertise in innovative technologies. If you’re passionate about improving customer experiences, this is the role for you.

Benefits

Flexible work arrangements

Career growth programs

Valuable certifications in new technologies

Qualifications

• Proven experience in digital marketing and optimizing campaigns.
• Strong analytical abilities to evaluate multi-channel customer experiences.
• Experience with various content formats for marketing.

Responsibilities

• Identify trends and insights for marketing strategies.
• Implement and analyze performance metrics and conversion tests.
• Manage social media presence and digital marketing campaigns.

Skills

Digital Marketing

SEO/SEM

Content Creation

Analytical Skills

Collaboration

Job description

Since June 2021, frog is part of Capgemini Invent. frog partners with customer‑centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market‑defining business models, products, services, brand engagements and communications.

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in‑person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community — and the world at large.

Your Role

• Identify trends and insights, allocate marketing investments, optimize content for the website and social media platforms, work with various content formats such as blogs, videos, audio podcasts, etc.
• Implement and analyze performance metrics, device experiments and conversion tests.
• provide internal reports on a regular basis, execute new and creative collaborations among technologies and platforms.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Your Profile

• Designs, builds, and maintains social media presence, measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing. Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end‑to‑end customer experience across multiple channels and customer touch points.
• Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate.

What You Will Love About Working Here

• We recognize the significance of flexible work arrangements to provide support. Be it remote work, or flexible work hours, you will get an environment to maintain healthy work life balance.
• At the heart of our mission is your career growth. Our array of career growth programs and diverse professions are crafted to support you in exploring a world of opportunities.
• Equip yourself with valuable certifications in the latest technologies such as Generative AI.

Equal Opportunities at frog

Frog and Capgemini Invent are Equal Opportunity Employers encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.