Digital Marketer

Softrica; Surat; On-site; INR 480,000 - 750,000; Full time

Job summary

Softrica is seeking a digital marketing professional to develop and implement comprehensive marketing strategies in Surat, India. The role involves conducting market research, creating engaging content across multiple platforms, and collaborating with cross-functional teams to align efforts with business goals.

The candidate will monitor KPIs, optimize campaigns, and stay current with the latest digital marketing trends and best practices to drive brand growth and lead generation.

Qualifications

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Conduct market research and analyze consumer behavior to identify trends and opportunities.
• Create and manage online content across various platforms to engage target audiences.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.
• Monitor and report on key performance indicators to optimize digital marketing campaigns.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive brand awareness and lead generation.
• Conduct market research to identify consumer behavior trends and opportunities for growth.
• Create, curate, and manage engaging content across websites, social media, email, and campaigns.
• Collaborate with product, sales, and design teams to ensure unified messaging and alignment with business goals.
• Track KPIs; report performance and adjust campaigns to maximize ROI.
• Stay updated on digital marketing trends, tools, and best practices.

Skills

Digital marketing

Market research

Content creation

Analytics & reporting

Cross-functional collaboration

Job description

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Conduct market research and analyze consumer behavior to identify trends and opportunities.
• Create and manage online content across various platforms to engage target audiences.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.
• Monitor and report on key performance indicators to optimize digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends and best practices.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.