Digital Content Management Analyst

Accenture PLC; Maharashtra; Presencial; INR 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

Accenture PLC in India (Maharashtra) seeks a Digital Content Management Analyst with 3–5 years of experience in marketing operations and campaign management. The role focuses on balancing marketing complexity with limited resources, driving performance through data-driven strategies, and managing digital content across campaigns and intranet portals.

You will contribute to planning, execution, tracking and evaluation of direct marketing campaigns, while supporting web development and content

Formación

• Graduation in any field.
• Strong exposure to marketing operations would be beneficial.

Responsabilidades

• Balance marketing complexity with available resources.
• Drive marketing performance using data, technology and content services.
• Plan, execute, track and analyze direct marketing campaigns.
• Develop and manage web content and intranet content updates.
• Support website development and layout maintenance.

Conocimientos

Campaign Management

Web Development

Educación

Any Graduation

Descripción del empleo

Skill required: Marketing Operations - Campaign Management

Designation: Digital Content Management Analyst

Qualifications: Any Graduation

Years of Experience: 3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• The planning, executing, tracking and analysis of direct marketing campaigns.
• These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for?
• Primary skill - Campaign Management - P5
• Secondary skill - Web Development - P5 Roles and Responsibilities:
• Awareness and Communication
• Create awareness amongst different functions on importance of intranet for sharing the information
• Research and reach out to various stakeholders to get updated content for sites
• Content uploading, gathering and Maintenance
• Ensure content upload as per defined final user appraisal best practices
• Manage timely update and accuracy of uploaded content
• Interact with different functions and stakeholders to ensure updated content is uploaded to the site
• The Web Developer is expected to utilize best practices in web screen design as well as learn about different middleware platforms to source and update data through web screens as specified in functional requirements
• Domain Management Service
• Manage the execution of website decommissioning including archiving communications and harvesting processes as agreed with the client
• Update maintain and troubleshoot existing websites
• Support and troubleshoot the day to day technical needs for existing websites
• The frontend developer works with software engineers and developers to implement their backend work with interactive templates
• Layout Management
• Maintain the layout of web sites and emails as per the defined guidelines
• Web Development
• Plan and perform module development
• Document technical specifications and design
• Analyze system requirement and system specification
• Analyze new module development for errors and performance
• Apply problem solving and technical skills to debug code and integration issues
• Complete unit testing of all development code