Digital Analytics Consultant (Web & Customer Insights)
Emerson
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Job summary
Emerson is seeking a Senior Digital Analytics Consultant to lead digital measurement, customer behavior analytics, and performance optimization that connects online engagement to pipeline growth and revenue outcomes. You will partner across Web Strategy, Marketing, Sales, IT, and Data Office to define measurement strategies and drive actionable insights.
You will design analytics roadmaps, build scalable dashboards, and govern tagging and data quality while applying AI-enabled capabilities to
Qualifications
- Minimum 2 years of hands-on experience with Adobe Analytics and digital measurement frameworks.
- Experience analyzing customer behavior, digital engagement, and conversion funnel performance.
- Experience linking digital interactions to business results through attribution and performance measurement methodologies.
Responsibilities
- Partner with stakeholders to define and implement measurement strategies aligned to business objectives.
- Lead the development and execution of the digital analytics roadmap.
- Analyze customer behavior and digital engagement trends using Adobe Analytics to identify opportunities for growth and optimization.
- Translate complex business questions into measurable analytical frameworks, actionable insights, and executive-ready recommendations.
- Evaluate digital funnel performance and customer journeys to identify friction points, improve conversion rates, and increase pipeline contribution.
- Develop attribution models and measurement approaches that connect digital engagement to opportunities, pipeline generation, and revenue outcomes.
- Collaborate with Web Strategy, UX, Product, and Marketing teams to prioritize initiatives and measure business impact.
- Design and assess experimentation and A/B testing programs to improve customer engagement and digital performance.
- Build and maintain scalable dashboards, reporting solutions, and self-service analytics capabilities that enable data-driven decision making.
- Establish and promote analytics governance standards, tagging frameworks, documentation practices, and data quality controls.
- Partner with IT and data teams to integrate digital, marketing, and CRM data sources for a unified view of customer behavior.
- Apply advanced analytics, automation, and emerging AI capabilities to enhance efficiency, insight generation, and business outcomes.
- Serve as a trusted advisor and thought leader by introducing innovative analytical methodologies and best practices.
Skills
Tools
Job description
The Emerson T&M Global Sales & Marketing Analytics team partners with Sales, Marketing, Web Strategy, Services, Commercial Strategy, and Global and Regional Operations to improve commercial performance through data-driven decision making. We are seeking a Senior Digital Analytics Consultant to lead digital measurement, customer behavior analytics, and performance optimization initiatives that connect online engagement to pipeline growth and revenue outcomes.
The Emerson T&M Global Sales & Marketing Analytics team partners with Sales, Marketing, Web Strategy, Services, Commercial Strategy, and Global and Regional Operations to improve commercial performance through data-driven decision making. We are seeking a Senior Digital Analytics Consultant to lead digital measurement, customer behavior analytics, and performance optimization initiatives that connect online engagement to pipeline growth and revenue outcomes.
- Partner with stakeholders across Web Strategy, Marketing, Sales, Regional Leadership, IT, and the Data Office to define and implement measurement strategies aligned to business objectives.
- Lead the development and execution of the digital analytics roadmap, ensuring alignment with commercial priorities and customer experience goals.
- Analyze customer behavior and digital engagement trends using Adobe Analytics and related platforms to identify opportunities for growth and optimization.
- Translate complex business questions into measurable analytical frameworks, actionable insights, and executive-ready recommendations.
- Evaluate digital funnel performance and customer journeys to identify friction points, improve conversion rates, and increase pipeline contribution.
- Develop attribution models and measurement approaches that connect digital engagement to opportunities, pipeline generation, and revenue outcomes.
- Collaborate with Web Strategy, UX, Product, and Marketing teams to prioritize initiatives and measure business impact.
- Design and assess experimentation and A/B testing programs to improve customer engagement and digital performance.
- Build and maintain scalable dashboards, reporting solutions, and self-service analytics capabilities that enable data-driven decision making.
- Establish and promote analytics governance standards, tagging frameworks, documentation practices, and data quality controls.
- Partner with IT and data teams to integrate digital, marketing, and CRM data sources for a unified view of customer behavior.
- Apply advanced analytics, automation, and emerging AI capabilities to enhance efficiency, insight generation, and business outcomes.
- Serve as a trusted advisor and thought leader by introducing innovative analytical methodologies and best practices.
You consistently translate complex information into clear and actionable insights that help stakeholders make informed decisions. You build collaborative relationships across functions and foster alignment around shared objectives. You balance strategic thinking with disciplined execution, identifying opportunities to improve performance while delivering high-quality results. You adapt effectively to changing priorities, approach challenges with curiosity and structure, and use data to influence decisions that create measurable business impact.
- Minimum 2 years of Hands-on expertise with Adobe Analytics and digital measurement frameworks.
- Experience analyzing customer behavior, digital engagement, and conversion funnel performance.
- Demonstrated ability to generate business insights that improve customer experience, engagement, conversion, pipeline generation, or revenue outcomes.
- Experience connecting digital interactions to business results through attribution and performance measurement methodologies.
- Strong understanding of web analytics, tagging strategies, data layers, cookies, consent management, and tag management platforms.
- Experience integrating digital analytics, marketing, and CRM data to develop comprehensive customer insights.
- Proficiency with business intelligence and data visualization tools such as Power BI and Salesforce CRM Analytics.
- Experience designing, evaluating, and interpreting A/B testing and experimentation programs.
- Strong analytical thinking, structured problem-solving, and stakeholder management capabilities.
- Ability to communicate technical concepts and analytical findings effectively to both technical and non-technical audiences.
- Experience managing multiple priorities while delivering high-quality work in a collaborative environment.
- Experience in B2B marketing analytics and digital demand generation environments.
- Advanced experience with Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or comparable customer journey platforms.
- Experience working with enterprise data platforms such as Snowflake, Databricks, or Microsoft Azure.
- Strong SQL skills and experience analyzing large-scale customer, behavioral, or transactional data.
- Experience designing attribution models and linking digital engagement to sales pipeline and revenue performance.
- Knowledge of analytics governance, metadata management, data lineage, and data quality frameworks.
- Experience identifying and mitigating bot traffic, tracking gaps, and digital data quality issues.
- Familiarity with automation, predictive analytics, and AI-enabled analytical capabilities.
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com.
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.
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