Digital Activation Lead

Aon; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

The Regional Marketing Senior Leader at Aon will design and execute regional marketing and event activation strategies to drive growth and client engagement from our Bangalore base. You will lead a team of marketing professionals and collaborate with global marketing, growth leaders, regional executives, and external vendors to translate enterprise priorities into high-impact programs.

You will require strong commercial judgment, executive presence, disciplined delivery, data-driven decision

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field, or equivalent practical experience.

Responsibilities

• Campaign Execution & Governance: Execute multi-channel marketing campaigns aligned to global buyer programs, regional priorities, and commercial growth objectives.
• Coordinate campaign planning, execution, tracking, and reporting across relevant channels and teams.
• Ensure campaign execution follows established frameworks, including tracking, tagging, governance, and measurement standards.
• Digital Campaign Delivery & Optimization: Collaborate with the Digital Center of Excellence to deliver effective digital campaigns using approved tools, processes, and measurement standards.
• Support campaign optimization using analytics, data insights, defined KPIs, and practical recommendations.
• Contribute to campaign performance summaries, executive reporting, insights, and recommendations for marketing and business stakeholders.
• Stakeholder Management & Operational Delivery: Partner with internal stakeholders and external vendors on content creation, campaign delivery, budget tracking, and operational execution.
• Align requirements, timelines, and expectations across marketing, digital, business, and functional teams.
• Support clear communication of campaign status, risks, dependencies, and decisions.
• Brand, Compliance & Continuous Improvement: Ensure adherence to Aon brand, compliance, financial promotions, and data protection requirements as applicable.
• Identify opportunities to improve campaign delivery, reduce rework, and strengthen process consistency.
• Contribute to reusable campaign assets, templates, documentation, and best-practice sharing.

Skills

Marketing Leadership

B2B Marketing

Event Management

Executive Stakeholder Engagement

Budget Ownership

Vendor Management

Analytics

Campaign Governance

Education

Bachelor’s degree in English, Journalism, Communications, Marketing, or related field

Job description

Job Title: To be filled later Solution Line: ASC Team: Marketing Position Type: Full Time Work Mode: In Office Work Location- Bangalore, Whitefield Cab Facility: Yes Shift Time: Flexible People Manager role: Yes

Required Education And Certifications Critical For The Role

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field, or equivalent practical experience.

Required Years Of Experience

• 8-10 years of B2B marketing, communications, and event management experience, including leadership roles across regional activation, executive stakeholder engagement, team leadership, budget ownership, vendor management, event delivery, analytics, and performance optimization.

About Aon

AON IS IN THE BUSINESS OF BETTER DECISIONS At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are committed as one firm to our purpose, united through trust as one inclusive, diverse team and we are passionate about helping our colleagues and clients succeed.

Information About The Business

Regional Marketing team supports Aon business units across geographies with research, analytics, marketing, proposal support and operational support to client delivery. Its mission is to provide Aon sales, marketing and strategy teams with the information, analysis and insight necessary to make informed decisions across business development, client delivery and strategy.

About The Role

The Regional Marketing Senior Leader will lead the development and execution of regional marketing and event activation strategies that drive growth, enhance client engagement, and strengthen brand positioning. This role oversees a team of marketing and events professionals and partners closely with global marketing, growth leaders, regional business executives, and external vendors to translate enterprise priorities into high-impact regional programs and experiences. The role requires strong commercial judgment, executive presence, disciplined delivery, data-driven decision-making, and the ability to lead through a complex global matrix.

JOB Responsibilities

• Campaign Execution & Governance: Execute multi-channel marketing campaigns aligned to global buyer programs, regional priorities, and commercial growth objectives.
• Coordinate campaign planning, execution, tracking, and reporting across relevant channels and teams.
• Ensure campaign execution follows established frameworks, including tracking, tagging, governance, and measurement standards.

Digital Campaign Delivery & Optimization

• Collaborate with the Digital Center of Excellence to deliver effective digital campaigns using approved tools, processes, and measurement standards.
• Support campaign optimization using analytics, data insights, defined KPIs, and practical recommendations.
• Contribute to campaign performance summaries, executive reporting, insights, and recommendations for marketing and business stakeholders.

Stakeholder Management & Operational Delivery

• Partner with internal stakeholders and external vendors on content creation, campaign delivery, budget tracking, and operational execution.
• Align requirements, timelines, and expectations across marketing, digital, business, and functional teams.
• Support clear communication of campaign status, risks, dependencies, and decisions.

Brand, Compliance & Continuous Improvement

• Ensure adherence to Aon brand, compliance, financial promotions, and data protection requirements as applicable.
• Identify opportunities to improve campaign delivery, reduce rework, and strengthen process consistency.
• Contribute to reusable campaign assets, templates, documentation, and best-practice sharing.

How We Support Our Colleagues

In addition to our comprehensive benefits package, we are proud to be an equal opportunity workforce. At Aon, we believe a diverse workforce is an innovative workforce. Our agile, inclusive environment allows colleagues to manage their wellbeing and work/life balance while empowering you to be your authentic self. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging them to take time to focus on themselves. We offer a variety of workstyle options through our Smart Working model, but we also recognize that flexibility goes beyond just the place of work... and we are all for it! Our continuous learning culture inspires and equips colleagues to learn, share and grow, helping them achieve their fullest potential. As a result, Aon colleagues are more connected, more relevant and more valued.

COMMITMENT TO SUSTAINABILITY

“Aon is dedicated to integrating sustainability into our core business practices. We strive to minimize our environmental impact through innovative solutions and responsible stewardship, ensuring a sustainable future for our clients and communities.”