Deputy Vice President - Activation Retention Cross Border spends & CLIP

SBI Card; Gurugram District; Presencial; INR 1 200 000 - 2 000 000; Tempo integral

Resumo da oferta

SBI Card is seeking a role focused on portfolio management with responsibilities across onboarding, early activation, retention, and cross-border spends. The candidate will drive strategies, monitor inflows, and coordinate with IT for timely, compliant implementation.

The position emphasizes collaboration with customer service, outbound teams, and partnerships to improve activation and spends while maintaining SLA compliance.

Qualificações

• Spends category understanding.
• Knowledge of consumer and competition behavior and Credit Card Market Dynamics.
• Prior knowledge of alliances and partnerships.
• Retention and activation knowledge preferred.

Responsabilidades

• Plan & implement onboarding & retention strategies, ensuring SLAs are met by Customer Service and outbound calling teams.
• Launch early activation programs to increase first swipe on the card (Shikhar accounts: separate action plan).
• Monitor new sourcing inflow to identify issues and flag for remedial action.
• Determine the pool of customers to reach out for win-back calling and re-carding in a timely manner.
• Develop strategies to claw back authorization declines and improve related spends.
• Plan and execute cross-border spends increase campaigns.
• Plan and implement credit line increase programs across calling and self-service channels.
• Lead implementation of authorization rate improvement initiatives and RBI switch guidelines.
• Collaborate with IT to implement strategies and regulatory changes in the system.
• Ensure process documentation and compliance adherence.

Conhecimentos

Spends category understanding

Consumer behavior

Card market dynamics

Alliances

Retention activation

Analytical skills

Problem solving

Formação académica

MBA / PGDBM in Marketing

Descrição da oferta de emprego

Role Purpose: Responsible for planning and executing the following components of portfolio management, namely Onboarding, Early Activation, Retention, Authorization, Cross border spends

Role Accountability:

• Plan & implement onboarding & retention strategy, ensuring that requisite SLAs are met by Customer Service and outbound calling teams
• Launch early activation programs to increase first swipe on the card (Separate action plan for early activation for Shikhar accounts)
• Monitor New sourcing inflow to identify potential issues/aberrations and flag them for appropriate remedial action
• Determine the pool of customers to reach out for win back calling and ensure re-carding in a time bound manner
• Develop and implement strategies for improving claw back of authorization decline spends
• Plan and execute cross border spends increase campaigns
• Plan and implement credit line increase programs across calling and self service channels
• Lead implementation of authorization rate improvement initiatives, such as RBI switch relates usage guidelines and other such initiatives
• Work with IT to implement all strategies and regulatory changes within assigned area in the system
• Ensure process documentation and compliance adherence

Measures of Success:

• Voluntary Attrition nos. as per plan
• Early activation rates & spends / account as per plan
• Onboarding numbers as per plan
• Cross border Active rate
• Cross Border spends
• Cross Border Auth rate improvement %
• Spends Claw back %
• Number of Credit Line Increase (CHS #)
• Process adherence as per MOU

Technical Skills / Experience / Certifications

• Spends Category Understanding
• Good knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
• Prior knowledge of alliances and partnerships
• Prior knowledge of retention and activation preferred

Competencies critical to the role

• Analytical Ability
• Innovation & Problem Solving

Qualification: MBA /PGDBM in Marketing or any other relevant discipline