Deputy General Manager - Hyderabad

Tataconsumer; Hyderabad; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

Deputy General Manager – Hyderabad at Tata Consumer Products Ltd leads sales and distribution strategy for the Telangana region, aligning with corporate pillars to strengthen core business and unlock synergies. The role oversees territory planning, forecasting, and distributor engagement, reporting to the Regional Sales Manager and driving market share growth.

The candidate will manage a field sales team, coordinate with brand teams and logistics, and ensure execution excellence across customer

Qualifications

• 8-12 years of relevant work experience.
• Demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills.
• Experience in sales planning, market execution and distributor engagement.

Responsibilities

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Skills

Sales

Distribution

Trade Marketing

Channel Development

Job description

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Designation
Deputy General Manager - Hyderabad

Function
General Trade Location
Hyderabad Reporting To
General Manager - Andhra Pradesh and Telangana

Job Description

About the Job: Deputy General Manager – Hyderabad

Reporting To: RSM – S3 Region

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in-line with our objective to build a multi category FMCG company.

Geography : India

Direct reports: 5

Matrix Reports : NA

Type of Role : People Manager

Primary Stakeholders (Optional) : Cluster Head, Regional Sales Manager, Brand Teams, Logistics, Territory Sales Executives

What are the Key Deliverables in this role ?

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Customer Service

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Internal Processes

• Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability.
• Lead business planning & forecasting for the assigned territory.
• Anchor achievement of volume & value targets by Month, QTR & Year.
• Manage cost for the territory as per plan – subsidy, 3P manpower cost, etc.
• Increase distributor footprint, effectively engage distributor with complete adherence to process compliances.

Innovation and Learning

• Effectively engage & motivate field force (TSE’s, TSO’s, PDSR’s & DSR’s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors.

What are the Critical success factors for the Role ?

• 8-12 years of relevant work experience
• Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills

What are the Desirable success factors for the Role ?

• Experience of working in an organization with mature processes around Sales Automation and Analytics

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com