Demand Generation Specialist

Uplers; Remote; INR 4,50,000 - 6,75,000; Full time

Job summary

A leading technology firm seeks an experienced Demand Generation Specialist to develop a scalable growth engine for its Autonomous QA as a Service (AQAAS). The role focuses on converting marketing spend into a predictable pipeline for high-intent prospects, emphasizing performance marketing and conversion optimization. Candidates must possess extensive experience in B2B marketing, particularly in technology, along with proven skills in revenue attribution and campaign management. This is a full-time remote position based in India.

Qualifications

• 7+ years of experience in demand generation or performance marketing.
• Strong understanding of multi-touch attribution and revenue models.
• Experience with B2B marketing in SaaS or technology sectors.

Responsibilities

• Own Google Ads campaigns for targeted high-intent buyers.
• Optimize landing pages and conversion funnels through A/B testing.
• Build and manage B2B campaigns targeting key decision-makers.
• Collaborate with sales and CRM teams to align marketing efforts.

Skills

Performance Marketing

Conversion Rate Optimization

B2B Revenue Attribution

Google Ads Management

Campaign Optimization

Tools

Google Analytics

Hotjar

Job description

Experience: 7+ years
Salary: Confidential (based on experience)
Expected Notice Period: 15 Days
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full-Time Permanent (Payroll and Compliance managed by BotGauge)

Role Overview

The Demand Generation Specialist is responsible for converting paid marketing spend into a predictable, high-intent pipeline for BotGauge’s Autonomous QA as a Solution (AQAAS) offering. Success in this role is measured by how quickly and efficiently paid programs move ideal customer profile (ICP) buyers from problem awareness → demo → SQL, directly accelerating pipeline growth, deal velocity, and revenue.

Must Have Skills

• Clear linkage between paid spend and revenue
• Collaborate closely with lifecycle
• Own multi-touch attribution setup across paid channels
• Performance Marketing & Paid Media Execution
• Conversion Rate Optimization (CRO)
• B2B Revenue Attribution

Key Responsibilities

• High-Intent Paid Acquisition (Google Ads & Search)
  Own end-to-end Google Ads and search acquisition, including campaign structure, bid optimization (CPC, CPA), retargeting, and high-converting ad copy. Focus heavily on bottom-of-funnel and competitor-displacement campaigns targeting in-market buyers. Capture demand from high-intent searches such as:
  • Tricentis Tosca alternative
  • AI test automation pricing
  • Managed QA service

  Outcome: Immediate, measurable MQLs from teams actively evaluating new QA models, not early-stage curiosity traffic.

• Conversion Rate Optimization (CRO) & Demo-Led Growth
  Continuously optimize landing pages, messaging, and CTAs through A/B testing. Use data from tools like Google Analytics and Hotjar to improve demo requests and POC sign-ups. Design conversion flows optimized for high-quality demos, not free trials.
• ICP-Focused Audience Targeting (LinkedIn & Intent Platforms)
  Build and manage tightly targeted B2B paid campaigns across LinkedIn and intent platforms. Target decision-makers: VP/Director Eng, Head of Engineering, CTO. Firmographics: Vertical SaaS, FinTech, HealthTech; mid-market to enterprise. Outcome: Higher lead quality by reaching buyers who value outcome-based QA and managed services, while eliminating spend on non-ICP audiences.
• Full-Funnel Retargeting & Sales Alignment
  Execute stage-based retargeting across awareness, consideration, and decision stages. Collaborate closely with lifecycle, email, and CRM teams to align messaging with CRM stages and sales motion. Reinforce AQAAS value around: faster coverage timelines, ROI vs hiring or tool-based automation, zero maintenance and ownership burden. Outcome: Reduced drop-off, faster demo bookings, and improved deal velocity.
• Revenue Attribution & Executive Reporting
  Own multi-touch attribution setup across paid channels. Produce clear, executive-level reporting that connects paid spend to MQL → SQL conversion, pipeline created, closed-won revenue. Outcome: Full accountability and visibility for founders and leadership into the financial impact of marketing investments.

What Success Looks Like

• Consistent flow of high-intent, sales-ready demos
• Faster MQL-to-SQL and demo-to-close cycles
• Improved CAC and predictable pipeline contribution
• Clear linkage between paid spend and revenue

Summary

This role is not about “running ads.” It is about building a predictable, scalable AQAAS growth engine, one that improves lead quality, accelerates time-to-revenue, and delivers measurable business outcomes with discipline and accountability.