Demand Generation Specialist

Uplers; Remote; INR 9,00,000 - 15,00,000; Full time

Job summary

A leading digital marketing agency is seeking a Demand Generation Specialist to drive high-intent lead generation and optimize paid marketing efforts. This role requires 7+ years of experience in performance marketing, expertise in tools like Google Analytics and Google Ads, and a strong understanding of conversion optimization. The ideal candidate will build multi-touch attribution models, manage targeted campaigns, and ultimately contribute to pipeline growth and revenue acceleration through disciplined accountability.

Qualifications

• 7+ years of experience in demand generation or performance marketing.
• Experience with B2B paid media campaigns and multi-touch attribution.
• Ability to analyze data for decision-making and optimization.

Responsibilities

• Own Google Ads and search acquisition campaigns end-to-end.
• Continuously optimize landing pages using A/B testing.
• Build and manage targeted B2B paid campaigns on LinkedIn.

Skills

Performance Marketing

B2B Revenue Attribution

Conversion Rate Optimization (CRO)

Multi-touch attribution setup

Collaboration with lifecycle teams

Tools

Google Analytics

Hotjar

Google Ads

Job description

Experience: 7+ years
Salary: Confidential (based on experience)
Expected Notice Period: 15 Days
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full-Time Permanent (Payroll and Compliance managed by BotGauge)

Role Overview

The Demand Generation Specialist is responsible for converting paid marketing spend into a predictable, high-intent pipeline for BotGauge’s Autonomous QA as a Solution (AQAAS) offering. Success in this role is measured by how quickly and efficiently paid programs move ideal customer profile (ICP) buyers from problem awareness → demo → SQL, directly accelerating pipeline growth, deal velocity, and revenue.

Must Have Skills

• Clear linkage between paid spend and revenue
• Collaborate closely with lifecycle
• Own multi-touch attribution setup across paid channels
• Performance Marketing & Paid Media Execution
• Conversion Rate Optimization (CRO)
• B2B Revenue Attribution

Key Responsibilities

• High-Intent Paid Acquisition (Google Ads & Search)
  Own end-to-end Google Ads and search acquisition, including campaign structure, bid optimization (CPC, CPA), retargeting, and high-converting ad copy. Focus heavily on bottom-of-funnel and competitor-displacement campaigns targeting in-market buyers. Capture demand from high-intent searches such as:
  • Tricentis Tosca alternative
  • AI test automation pricing
  • Managed QA service

  Outcome: Immediate, measurable MQLs from teams actively evaluating new QA models, not early-stage curiosity traffic.

• Conversion Rate Optimization (CRO) & Demo-Led Growth
  Continuously optimize landing pages, messaging, and CTAs through A/B testing. Use data from tools like Google Analytics and Hotjar to improve demo requests and POC sign-ups. Design conversion flows optimized for high-quality demos, not free trials.
• ICP-Focused Audience Targeting (LinkedIn & Intent Platforms)
  Build and manage tightly targeted B2B paid campaigns across LinkedIn and intent platforms. Target decision-makers: VP/Director Eng, Head of Engineering, CTO. Firmographics: Vertical SaaS, FinTech, HealthTech; mid-market to enterprise. Outcome: Higher lead quality by reaching buyers who value outcome-based QA and managed services, while eliminating spend on non-ICP audiences.
• Full-Funnel Retargeting & Sales Alignment
  Execute stage-based retargeting across awareness, consideration, and decision stages. Collaborate closely with lifecycle, email, and CRM teams to align messaging with CRM stages and sales motion. Reinforce AQAAS value around: faster coverage timelines, ROI vs hiring or tool-based automation, zero maintenance and ownership burden. Outcome: Reduced drop-off, faster demo bookings, and improved deal velocity.
• Revenue Attribution & Executive Reporting
  Own multi-touch attribution setup across paid channels. Produce clear, executive-level reporting that connects paid spend to MQL → SQL conversion, pipeline created, closed-won revenue. Outcome: Full accountability and visibility for founders and leadership into the financial impact of marketing investments.

What Success Looks Like

• Consistent flow of high-intent, sales-ready demos
• Faster MQL-to-SQL and demo-to-close cycles
• Improved CAC and predictable pipeline contribution
• Clear linkage between paid spend and revenue

Summary

This role is not about “running ads.” It is about building a predictable, scalable AQAAS growth engine, one that improves lead quality, accelerates time-to-revenue, and delivers measurable business outcomes with discipline and accountability.