Data Scientist with Marketing Mix Modelling (MMM)

Cima Business Solutions; Hyderabad; Remote; INR 5,703,000 - 8,555,000; Full time

Job summary

Cima Business Solutions is seeking a Data Scientist focused on Marketing Mix Modeling (MMM) to build and scale models that tie marketing spend to business outcomes. This remote role emphasizes hands-on MMM work, including adstock and nonlinear effects, with a focus on optimizing channel contributions and budgets.

The ideal candidate will implement MMM pipelines, interpret results for marketing leadership, and iterate on models to improve forecast accuracy and ROI.

Qualifications

• Hands-on MMM experience
• Familiar with adstock and carryover effects
• Experience modeling nonlinear effects in marketing channels
• Experience optimizing marketing budgets

Responsibilities

• Build MMM models linking marketing investment to measurable outcomes
• Develop and deploy MMM pipelines and tools
• Collaborate with marketing teams to interpret results and drive budget decisions

Skills

Marketing Mix Modeling

Adstock

Carryover

Nonlinear effects

Channel contribution

Budget optimization

Job description

Role & responsibilities

Role : Data Scientist Marketing Mix Modelling (MMM)

Location: Remote

Preferred candidate profile

Data Scientist Marketing Mix Modeling (MMM)

Build and scale machine learning models that connect marketing investment to measurable business outcomes.

• Hands-on Marketing Mix Modeling (MMM) experience, including adstock, carryover, nonlinear effects, channel contribution, and

budget optimization.