Data Scientist - Marketing Analytics and Experimentation

Amazon India Limited; Bengaluru; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Amazon India Limited is seeking a Data Scientist for the PRIMAS team within EU Prime and Marketing Analytics & Science to design experiments, build data pipelines, and translate results into business decisions. You will collaborate with business partners and software engineers to size experiments and turn insights into actions.

You will lead power analyses and MDE calculations, build causal and conversion models, and develop dashboards that keep marketing signals flowing to stakeholders and

Qualifications

• 4+ years of data scientist experience.
• Experience with SQL, Python, and statistical modeling.
• Experience applying ML techniques in an applied environment.
• Experience working with or evaluating AI systems.
• Master's degree in STEM preferred.

Responsibilities

• Design and implement scalable, statistically rigorous experiments (A/B, geo, holdout, quasi-experiments).
• Perform power analysis and minimum detectable effect calculations for sample sizes and design trade-offs.
• Build causal and treatment-effect models for conversion and valuation signals.
• Develop ETL, metric definitions, and datasets for scalable analytics.
• Create dashboards and reporting to keep metrics visible to business partners.
• Apply ML and statistical techniques to solve complex business problems.
• Analyze experiment results for validity and track anomalies.
• Communicate design, results, and trade-offs clearly to leadership.
• Establish scalable processes for experiment design and data modeling.

Skills

SQL

Python

R

SAS

Matlab

Education

Master's degree

Job description

Data Scientist, EU Prime and Marketing Analytics & Science (PRIMAS), EU Prime and Marketing Analytics & Science (PRIMAS) Are you passionate about giving customers the richest, most inspiring experience in their shopping journey? Do you like to dive deep to understand how customer-centric solutions drive measurable results? Do you enjoy working closely with the business and software engineers to design rigorous experiments, build the data infrastructure behind them, and translate results into decisions? You are in the right place! Come join our Prime & Marketing Analytics and Science (PRIMAS) team, where your work will directly impact millions of customers.

The EU Marketing & Prime organization is looking for a Data Scientist to join the PRIMAS team. This role sits at the intersection of applied statistics and large-scale analytics — you'll design experiments and causal models, and also own the data pipelines, metrics, and reporting infrastructure that make those results usable across the business.

The PRIMAS team provides a comprehensive understanding of customer segments, affinities, and lifetime value. We use data science tools and advanced statistical techniques to study customer purchase and engagement behaviors, and generate actionable insights on where, when, and how we deliver products and programs to customers. We help increase customer engagement, sales, and marketing efficiency, and our systems are built entirely in-house on automated large-scale analytics infrastructure.

You will design, launch, and measure experiments across marketing channels (SEM/SEO, Affiliates, Display, Social, Mobile, Email, Onsite, etc.), engagement products, and customer segments. You will improve our understanding of customer behavior, run rigorous power and minimum detectable effect (MDE) analyses to size experiments correctly, and build the causal and conversion models that value and target our marketing — then build the pipelines and dashboards that keep those signals flowing reliably to stakeholders and downstream systems.

You will work at the forefront of consumer analytics, tackling some of the hardest measurement problems in the industry alongside strong scientists, statisticians, and software engineers.

Key job responsibilities

• Design and implement scalable, statistically rigorous experiments (A/B, geo, holdout, quasi-experiments) to measure marketing incrementality across channels.
• Perform power analysis and minimum detectable effect (MDE) calculations to determine experiment sample sizes, durations, and design trade-offs before launch.
• Build causal and treatment-effect models that produce conversion and valuation signals consumed by downstream bidding and budgeting systems.
• Building the ETL, metric definitions, and datasets that make results scalable, extensible, and repeatable rather than one-off analyses.
• Develop measurement frameworks that quantify the true, platform-independent contribution of marketing over time, and build the dashboards and reporting that keep those metrics visible to the business.
• Apply statistical, mathematical, and machine learning techniques to solve ambiguous business problems where the right approach isn't obvious.
• Analyze experiment results for validity — inspecting distributions, checking for sample ratio mismatch, exploring covariate balance, and tracking down the source of anomalies.
• Communicate experiment design, results, and trade-offs clearly to business and leadership audiences, including inputs into business reviews, and influence decisions and technical direction across teams.
• Establish scalable, repeatable processes and best practices for experiment design, data modeling, and analysis.

Basic Qualifications -

• - 4+ years of data scientist experience
• - 4+ years of machine learning, statistical modeling, data mining, and analytics techniques experience
• - 4+ years of data querying languages (e.g. SQL), scripting languages (e.g. Python) or statistical/mathematical software (e.g. R, SAS, Matlab, etc.) experience
• - 1+ years of working with or evaluating AI systems experience
• - Experience applying theoretical models in an applied environment

Preferred Qualifications -

• - Master's degree in Science, Technology, Engineering, or Mathematics (STEM)
• - Knowledge of machine learning concepts and their application to reasoning and problem-solving
• - Experience in a ML or data scientist role with a large technology company
• - Experience in defining and creating benchmarks for assessing GenAI model performance
• - Experience working on multi-team, cross-disciplinary projects
• - Experience applying quantitative analysis to solve business problems and making data-driven business decisions
• - Experience effectively communicating complex concepts through written and verbal communication

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.