Data Analyst - Audience and Product Analytics

Thomson Reuters India Pvt Ltd; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Benefits offered by this job

Hybrid Work Model

Flexibility & Work-Life Balance

Career Development

Job summary

Thomson Reuters India Pvt Ltd is seeking a Data Analyst - GA4, SQL, Snowflake, Tableau/PowerBI to transform audience, product and marketing data into trusted insights and reusable analytics. You will work within the Data & Analytics function, partner with product, editorial, marketing and technology teams to define success metrics, ensure data quality and deliver measurable outcomes.

Strong SQL, GA4, Python and BI tools are essential, plus experience in KPI design, data governance and

Qualifications

• Bachelor’s degree in a quantitative or related field, or equivalent experience.
• 5+ years in audience, web, product, or digital analytics.
• Hands-on GA4, tag management, and event tracking experience.
• Strong SQL (ideally Snowflake) and working Python.
• Tableau or Power BI for reporting.
• Understanding of KPI design and metric governance.
• Experience using AI-assisted workflows, with sound judgement on validating outputs and data privacy.
• Strong communication, stakeholder management, and critical thinking.

Responsibilities

• Turn business questions into analytical approaches and measurable outcomes.
• Analyse audience behaviour, app and site experience, subscriptions, and marketing performance.
• Build reusable metrics and decision-ready reporting on governed datasets.
• Contribute to the semantic layer, KPI catalogue, and self-service tools.
• Validate analytics for launches across GA4, Segment, and Snowflake; monitor data quality.
• Automate QA and recurring analysis with approved AI tools, with human review.
• Communicate findings and recommended actions clearly.

Skills

GA4

Tag management

Event tracking

SQL

Python

Tableau

Power BI

KPI design

Data governance

AI workflows

Communication

Stakeholder management

Critical thinking

Education

Bachelor's degree or equivalent

Tools

Snowflake

Tableau

Power BI

Job description

Data Analyst - GA4, SQL, Snowflake, Tablue/PowerBI Job Description

The Data Analyst, Audience & Product Analytics turns audience, product and marketing data into trusted insights and reusable analytical products that improve decision‑making across Reuters. Working within the unified Reuters Data & Analytics function, the role partners with Product, Editorial, Marketing, Commercial and Technology teams to define success measures, strengthen data quality and deliver measurable audience, product and commercial outcomes. The analyst uses governed data, shared KPI definitions and approved AI tools to automate routine work, accelerate analysis and enable effective self‑service.

Key Responsibilities

• Turn business questions into analytical approaches and measurable outcomes.
• Analyse audience behaviour, app and site experience, subscriptions, and marketing performance.
• Build reusable metrics and decision‑ready reporting on governed datasets.
• Contribute to the semantic layer, KPI catalogue, and self‑service tools.
• Validate analytics for launches across GA4, Segment, and Snowflake; monitor data quality.
• Automate QA and recurring analysis with approved AI tools, with human review.
• Communicate findings and recommended actions clearly.

Required Qualifications

• Bachelor’s degree in a quantitative or related field, or equivalent experience.
• 5+ years in audience, web, product, or digital analytics.
• Hands‑on GA4, tag management, and event tracking experience.
• Strong SQL (ideally Snowflake) and working Python.
• Tableau or Power BI for reporting.
• Understanding of KPI design and metric governance.
• Experience using AI‑assisted workflows, with sound judgement on validating outputs and data privacy.
• Strong communication, stakeholder management, and critical thinking.

Preferred Qualifications

• Customer data platforms (Segment, Tealium, Adobe Audience Manager).
• Engagement platforms (Braze, Sailthru).
• Mobile app debugging tools (Charles, Proxyman, Firebase DebugView).
• Experimentation, A/B testing, or causal measurement.
• Experience in media, publishing, or subscription businesses.

What’s in it For You?

Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office‑based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions. Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future.

Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Culture

Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

Social Impact

Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Making a Real‑World Impact

We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.

Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here .