Data Analyst At Nielsen in Bengaluru – Apply Now

Nielsen; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Benefits offered by this job

Work with a global leader in media analytics

Exposure to high-impact client projects

Opportunity to work on AI-driven analytics

Collaborative work environment

Job summary

Nielsen is hiring a Data Analyst in Bengaluru, Karnataka, to provide insights and analytics for media projects. You will analyze complex datasets and automate processes to enable efficient decision-making.

The ideal candidate possesses a Bachelor’s degree and 3-6 years of experience in data analytics, with a strong grasp of SQL, Python, and analytical thinking skills.

This role offers the chance to work with a global leader in media analytics and contribute to high-impact projects.

Qualifications

• 3-6 years of experience in data analytics or media analytics.
• Strong experience with Python and SQL.
• Familiarity with market research and trend forecasting.

Responsibilities

• Analyze datasets to create actionable insights and ROI-driven stories.
• Manage end-to-end client analytics projects.
• Automate repeatable processes to improve efficiency.

Skills

SQL

Python

Power BI

Tableau

Advanced Excel

Analytical thinking

Storytelling skills

Education

Bachelor’s degree in a quantitative or analytical field

Tools

SPSS

R

Job description

Data Analyst Role Overview

Nielsen is hiring a Data Analyst to deliver strategic insights, media analytics, and ROI-driven storytelling. This role involves working on complex client projects, analyzing media and sponsorship data, and transforming insights into impactful business recommendations.

About Nielsen

Nielsen is a global leader in audience measurement, data, and analytics, helping brands understand consumer behavior and media impact across industries.

Key Responsibilities

Strategic Analysis & Storytelling

• Analyze datasets to create actionable insights and ROI-driven stories
• Build ROI dashboards and reports for sponsorship valuation
• Conduct market research, survey analysis, and trend forecasting

Project Management & Delivery

• Manage end-to-end client analytics projects
• Define project scope, cost estimates, and feasibility
• Coordinate with Sales, Operations, and media teams

Process Optimization & Automation

• Automate repeatable processes to improve efficiency
• Use Python / scripting tools to enhance workflows
• Implement AI workflows and prompt engineering

Media Valuation & Quality Indexing

• Analyze brand visibility and media value metrics
• Evaluate logo placement, screen time, and audience impact
• Ensure accurate valuation using audience data and tools

Skills Required

• Strong SQL & Python expertise
• Experience with Power BI / Tableau (beyond UI level)
• Advanced Excel skills (Pivot Tables, VLOOKUPs)
• Knowledge of AI workflows & automation concepts
• Strong analytical thinking and storytelling skills

Qualifications

• Bachelor’s degree in a quantitative or analytical field
• 3-6 years of experience in data analytics or media analytics

Preferred Skills

• Experience in Sports / Media Industry analytics
• Familiarity with SPSS or R for statistical analysis
• Understanding of global media ecosystem & advertising metrics

Why Join?

• Work with a global leader in media analytics
• Exposure to high-impact client projects and global markets
• Opportunity to work on AI-driven analytics & automation
• Collaborative and innovation-driven work environment