At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.
Customer Service Executive - Anakapalle
Designation: – Branch Customer Service Executive
Location: India, Andhra Pradesh, Anakapalle Branch
Job Description
Job Purpose: Responsible for day‑to‑day operational, financial, commercial and administrative activities of the branch, ensuring 100% compliance with regulatory and organizational guidelines.
Job Challenges: • Consistent delivery of 100% accuracy across a wide range of activities amid rapidly changing processes;
• Maintaining confidentiality of information and documentation despite lack of infrastructure and support;
• Operating multiple systems (in excess of 15) despite server bandwidth and connectivity issues;
• Handling sales behaviour effectively to ensure compliance with internal and external guidelines.
Key Result Areas (KRAs)
KRA 1: Execute financial processes timely with 100% accuracy
- Execute receipting, banking and reconciliation processes accurately for policy cash, cheque and DD within timelines.
- Detect fake notes to avoid operational loss.
- Cheque dishonour management.
- Safe custody of both sets of safes and cash box keys; one set of office keys.
- Timely reconciliation of branch assets.
- Ensure genuineness of petty cash spends, timely raising and recording.
- Identify local vendors and facilitate their registration as per procurement guidelines.
- Procurement of vendor bills, establishing genuineness and timely payment as per agreement.
- Encourage NEFT registrations of vendors.
- Support lease agreement registration and renewal process.
- New branch set up – coordination with various functions (IT/Infra/banking/ZOPS/DSF) for smooth branch operations.
KRA 2: Advisor Licensing process & extend sales support (appointments 1‑2)
- First time right application processing for new advisor and license renewal.
- Support BM on recruitment plan execution and nominate candidates for pre‑licensed training.
- Prepare & distribute sales management MIS including data maintenance from Receipt Writer and Sales Portal.
- Coordinate reward & recognition programs for sales force through MIS & communications.
- Assist Branch Head to follow up on new business application requirements with the sales force.
- Control pool laptops for agency managers.
- Manage sales promotion material & activities at the branch level, including stock management.
- Inventory management of marketing collateral.
- Assist HO in fraud and compliance investigation pertaining to FLS and advisors.
- Assist Branch Head to follow up on new Agent licensing requirements.
- Coordinate FLS coding and FLS tagging with HO.
- Coordinate for advisor/FLS reward and recognitions and for domestic & overseas sales conferences.
- Contact updation in BSLI online of advisors and FLS.
- Contactability enhancement at NB stage post welcome call followed by CRT.
- Preparation of various MIS related to BSLI Way and situation of dashboards.
- Coordinate with institutes for training new insurance applicants.
- Re‑exam scheduling of failed candidates.
- Coordinate with RHR for offer letter generation for FLS.
- Arrange various training programmes in branches.
- Download process to sales team during morning huddle.
- Ensure timely opening and closing of office premises.
KRA 3: Extend Legal, Compliance and Taxation support
- Timely remittance of professional and work contract tax.
- Represent company on behalf of compliance/HO for hearing matters in labour/consumer court.
- Timely updates to HO on receipt of any notice from tax authorities, labour offices, employment exchange, local municipal offices.
- Ensure statutory displays at branches.
- Ensure 100% compliance with AML guidelines, identification and reporting of suspicious & fraudulent transactions.
- Adhere to BCP guidelines.
KRA 4: Handle advisor commission process
- Timely updation & handover of commission cheque to advisors.
- Encourage NEFT with advisors and FLS.
- Resolve commission related queries of advisor.
- Ensure timely receipts and hand‑over of TDS certificate to advisors.
KRA 5: Provide HR/IT/Admin support
- Manage joining and exit formalities for employees at the branch, including full and final settlement process.
- Log calls in case of downtime; pursue with Corporate IT.
- Monitor and ensure housekeeping, security and dispatch services are rendered uninterrupted and cost‑effective.
- Handle physical resource booking like meeting rooms, projectors.
KRA 6: Execute underwriting and new business processes
- Scrutinise new business applications as per SOPs to ensure 100% input accuracy.
- Arrange speedy pick‑up of medical reports and timely transmission of reports via scanning.
- Collaborate with head office process owners/vendors to expedite issuance.
- Ensure timely and accurate updation and delivery of policy documents and refund cheques.
KRA 7: Provide prompt, accurate and courteous customer service
- Ensure first‑contact resolution at the branch for all internal & external customers & track requests.
- Scrutinise claim documentation as per guidelines and coordinate with sales force and claimant for speedy fulfilment.
- Ensure 100% accurate and timely scrutiny & processing of reinstatement, fund switch, financial payout and other requests on the same day.
- Proactively participate in data cleansing exercise for customer bank details, PAN details, contact details etc.
KRA 8: Contribute to revenue generation & conservation
- Encourage NEFT enrollment for internal & external customers.
- Participate in persistency drive by sharing data with sales force & contacting customers.
- Encourage use of self‑help tools like Go Green, ECS activation, alternate payment options.
- Enhance contactability of customers by collecting contact details.
- Participate in cost savings initiatives.
- Contain Freelochk/ surrender / withdrawal at branches.
- Engage visiting customers to enhance revenue generation.
KRA 9: Continue revenue generation & conservation
- Intimate & pursue cheque dishonour cases with respective sales team members & customers.
- Identify & report fraudulent claims; involve Claims team in investigation.
- Prevent fraudulent policies from issuance by controlling document verification and reporting to compliance & underwriting.
- Save cost on controllable expenses at branches (electricity, stationery, etc.).