Crompton Greaves Consumer Electricals - Manager - Channel Management

Dalbir Singh Nanua; Mumbai City; On-site; INR 8,00,000 - 15,00,000; Full time

Job summary

An established industry player is seeking an experienced Channel Manager to lead the distribution network for Large Kitchen Appliances across India. This pivotal role involves strategizing Go-To-Market plans, managing Exclusive Brand Outlets, and ensuring profitability while expanding retail presence. The ideal candidate will have a strong background in channel sales and distribution, with excellent relationship management and analytical skills. Join a dynamic team committed to innovation and market growth, where your contributions will directly impact the company's success.

Qualifications

• 7-12 years of experience in channel sales and distribution.
• Proven track record in managing large-scale distribution networks.

Responsibilities

• Develop and execute channel expansion strategies across India.
• Drive sales growth and profitability of Exclusive Brand Outlets.

Skills

Channel Sales

Distribution Management

Go-To-Market Strategy

Relationship Management

Analytical Skills

Leadership Skills

Negotiation Skills

Job description

Travel Requirement: 30%

Job Overview:

We are looking for an experienced Channel Manager to lead and manage the distribution network for our Large Kitchen Appliances division across India. The role involves strategizing and executing Go-To-Market (GTM) plans, managing Exclusive Brand Outlets (EBOs), and ensuring profitability while expanding our retail presence. The ideal candidate will have extensive experience in channel sales, distribution, and consumer engagement within the consumer durable or related industries.

Key Responsibilities:

1. All India Distribution Management:

- Develop and execute channel expansion strategies to enhance market penetration.

- Build and maintain strong relationships with distributors, retailers, and channel partners.

- Oversee inventory management, order fulfilment, and supply chain coordination to ensure seamless product availability.

2. Profitability of Exclusive Brand Outlets (EBOs):

- Drive sales growth and profitability of EBOs by implementing effective pricing, promotional, and sales strategies.

- Monitor store performance, customer experience, and operational efficiency.

- Identify and implement innovative ways to increase footfall and conversion rates at EBOs.

3. Go-To-Market (GTM) Strategy - All India:

- Develop and execute national GTM strategies to maximize sales and brand visibility.

- Collaborate with marketing, product, and sales teams to ensure alignment of GTM initiatives.

- Evaluate and optimize regional sales and marketing campaigns based on performance data.

4. Channel Management:

- Drive business growth through multi-channel strategies, including General Trade (GT), EBOs, and modern retail formats.

- Work closely with regional teams to strengthen relationships with channel partners.

- Conduct regular performance reviews, training, and capability building programs for channel partners.

Key Requirements:

- 7-12 years of experience in channel sales, distribution, or GTM strategy within the consumer durables, appliances, or FMCG industries.

- Proven track record in managing large-scale distribution networks and multi-channel sales.

- Strong analytical, strategic, and leadership skills.

- Ability to handle high-volume sales targets and profitability metrics.

- Willingness to travel (30% travel required).

- Excellent negotiation, relationship management, and problem-solving abilities.

- Strong understanding of market trends, competition, and consumer behavior.

Crompton is committed to fostering a diverse and inclusive workplace. We encourage candidates of all backgrounds to apply.