CRM Strategist (US Shift)

Uplers; Remote; INR 15,00,000 - 18,00,000; Full time

Job summary

A dynamic marketing firm is seeking an experienced Subject Matter Expert (SME) / CRM Strategist to enhance client success through CRM and marketing automation strategies. This remote opportunity demands a minimum of 4 years' experience in the field and an MBA or Master's degree in Marketing. The ideal candidate will provide strategic insights, manage client engagements, and work closely with cross-functional teams to drive meaningful results. Join us to elevate your career in a supportive environment.

Qualifications

• 4+ years of experience in CRM / Marketing Automation.
• Proven expertise in CRM and Marketing Automation platforms.
• Strong strategic thinking skills.

Responsibilities

• Drive client success through CRM and marketing automation.
• Design and implement strategies aligned with business goals.
• Provide expert advice and support cross-functional teams.

Skills

CRM

Marketing Automation

Data Analytics

Campaign Management

Campaign Strategist

Salesforce

Hubspot

Marketo

Email Marketing

Education

MBA or similar Master's Degree in Marketing

Tools

Salesforce

HubSpot

Marketo

Job description

Experience: 4.00+ years

Salary: INR 1500000-1800000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

*Note: This is a requirement for Uplers

What do you need for this opportunity?

Must have skills required

• CRM
• Marketing Automation
• Data Analytics
• Campaign Management
• Campaign Strategist
• Salesforce
• Hubspot
• Marketo
• Email Marketing

Job Description

We are seeking a dynamic and experienced Subject Matter Expert (SME) / CRM Strategist in CRM and Marketing Automation to join our team. This role is pivotal in leveraging platform-specific expertise to drive client success, operational excellence, and sustained revenue growth. As a Platform and Domain Champion (Should be expert / champion in one of the following Marketing Automation Platform - SFMC / Braze / Klaviyo / BloomReach / Iterable / HubSpot / Sailthru), you will lead strategic initiatives to optimize CRM and marketing automation efforts for individual clients, delivering Excellent ROI / Performance for Marketing Channels

Platform/Domain Expertise

• Serve as the go-to authority for CRM and marketing automation platforms, continuously staying informed about the latest industry trends, platform updates, and best practices.
• Provide expert advice to internal teams (Campaign Managers / Executives) and clients, ensuring that the platform's potential is fully realized to meet business goals and KPIs.

Channel-Specific Strategy Development

• Design and implement channel-specific CRM and marketing automation strategies that align with business goals, drive customer engagement, and boost ROI.
• Identify growth opportunities within CRM and marketing automation platforms to increase client engagement, lead generation, and revenue streams for the end client.
• Leverage data analytics to assess campaign performance and continuously refine strategies to maximize client outcomes.

Revenue Retention & Client Success

• Develop long-term strategies to ensure client satisfaction and foster loyalty, resulting in high retention rates and consistent revenue streams.
• Proactively engage with clients, addressing their challenges and offering customized solutions that meet evolving business requirements.
• Partner with client success teams to deliver value-driven outcomes that meet or exceed client expectations, promoting cross-functional collaboration.

Operational Efficiency & Process Optimization

• Work Closely with Campaign Managers / Executives to deliver Multi channel campaign for clients within the SLAs with error-free execution.
• Work closely with other SMEs and Campaign Managers to collaborate on Digital Strategies to deliver Better ROI across multiple Channels.
• Ensure that initiatives are delivered on time and within scope, meeting both client and business objectives.

Skills Required/Educational Qualifications

• 4+ Years of experience in CRM / Marketing Automation.
• Should possess MBA or similar Master's Degree in Marketing.
• Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, or similar).
• Strong strategic thinking skills with the ability to translate business objectives into actionable CRM and marketing automation strategies.
• Experience in data-driven decision-making, with proficiency in analytics tools to assess campaign performance and ROI.
• Strong leadership skills with experience managing and developing high-performing teams.
• Exceptional communication and presentation skills, capable of influencing internal stakeholders and clients.
• Exceptional communication and collaboration skills, able to align cross-functional teams around shared goals.
• Ability to work in a fast-paced, dynamic environment with a focus on delivering results and driving continuous improvement.

Note: This opening is for Internal Hiring

How to apply for this opportunity

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!