Creator

Humour Me Pvt. Ltd.; Delhi; On-site; INR 650,000 - 1,100,000; Full time

Job summary

Humour Me Pvt. Ltd. is seeking creative professionals to craft short-form content across reels and shorts. You’ll ideate original formats, write and perform on camera, and study internet culture to create content that drives watch time and engagement.

The role emphasizes collaboration with editors, strategists, and production teams, with a production-led, office-based work environment in Delhi NCR. 1–4 years of proven work samples preferred.

Qualifications

• Strong understanding of short-form content and social platforms
• Strong storytelling and communication skills
• Ability to develop ideas and turn them into finished content
• Camera confidence and performance ability
• Understanding of internet culture, trends and audience behaviour
• Strong ownership, consistency and willingness to experiment
• Ability to work collaboratively across creative, strategy and production
• Have independently created Reels, Shorts or other digital content
• Have built or contributed to a creator-led page, format or community
• Understand platform mechanics and audience retention
• Can script, shoot or edit basic content yourself
• Regularly analyse why content gets watched, shared or discussed
• Have a strong point of view or expertise in a particular category

Responsibilities

• Creating short-form content for Reels, Shorts and other social platforms
• Developing original formats, series and creator-led IPs
• Finding ideas and turning them into compelling content
• Writing, scripting, presenting and performing on camera
• Studying internet culture, trends, platforms and audience behaviour
• Creating content that earns watch time, shares, saves and conversation
• Participating in ideation, shoots, production and content reviews
• Working with strategists, writers, editors and creative teams
• Testing, learning and improving based on audience response

Skills

Short-form content

Storytelling

On-camera presence

Cultural awareness

Content ideation

Ownership & experimentation

Collaboration

Independently created content

Creator-led communities

Platform retention

Scripting/shooting basic content

Content performance analysis

Strong point of view

Job description

Humour Me is building India’s most effective organic attention company.
We believe attention is earned through better stories, better ideas and better execution.
We’re looking for creators, not influencers, presenters or social media executives — people who understand how audiences behave online and can create content people actually choose to watch. You’ll work across entertainment, commerce, health, technology, lifestyle, finance, beauty and culture.

What you’ll be doing

• Creating short-form content for Reels, Shorts and other social platforms
• Developing original formats, series and creator-led IPs
• Finding ideas and turning them into compelling content
• Writing, scripting, presenting and performing on camera
• Studying internet culture, trends, platforms and audience behaviour
• Creating content that earns watch time, shares, saves and conversation
• Participating in ideation, shoots, production and content reviews
• Working with strategists, writers, editors and creative teams
• Testing, learning and improving based on audience response
  

The kind of creator we’re looking for

You naturally create content even when nobody asks you to.
You understand what makes people stop scrolling — and why they keep watching.
You consume internet culture obsessively, but don’t chase trends without understanding why they work.
You’re comfortable on camera, have strong opinions and can communicate them clearly.
You notice things others don’t and can turn an observation into content.
Most importantly, you’re hungry to become exceptional at earning attention.

Must have

• Strong understanding of short-form content and social platforms
• Strong storytelling and communication skills
• Ability to develop ideas and turn them into finished content
• Camera confidence and performance ability
• Understanding of internet culture, trends and audience behaviour
• Strong ownership, consistency and willingness to experiment
• Ability to work collaboratively across creative, strategy and production
• Have independently created Reels, Shorts or other digital content
• Have built or contributed to a creator-led page, format or community
• Understand platform mechanics and audience retention
• Can script, shoot or edit basic content yourself
• Regularly analyse why content gets watched, shared or discussed
• Have a strong point of view or expertise in a particular category
  

Who should apply?

• If you’re looking for an influencer, presenter or traditional social media role, this probably isn't for you.
• If you want to build things people choose to watch, experiment constantly and become exceptional at your craft, we'd love to hear from you.
• We care about curiosity, taste, storytelling, camera confidence, work ethic, learning velocity, ownership and adaptability.
• We don't care about degrees, fancy resumes, previous job titles or agency pedigree.
  

What success looks like

• Creating content people choose to watch
• Building repeatable formats and series
• Consistently earning organic attention

What success looks like

• Creating content people choose to watch
• Building repeatable formats and series
• Consistently earning organic attention
• Understanding audiences better through every piece of content
• Helping brands become part of culture rather than interrupt it

This is a production-led, highly collaborative role.

Creators are expected to work primarily from our office and production environments.

The role involves ideation, content reviews, production planning, filming, collaboration with editors and strategists, and real-time iteration.

We believe the best content is built together, not in isolation.

Category exclusivity

• As a creator, you may become the face of specific brands, categories or content ecosystems. Depending on the role and business requirements, category exclusivity may apply.
• We support creators building their personal brands.
• We do not support creators competing with the brands they represent.

What doesn’t work here

• Low ownership
• Excuses over execution
• Waiting for instructions
• Chasing trends without understanding people
• Taking feedback personally
• Believing effort matters more than outcomes
• Wanting creator upside without creator accountability
  

Experience: 1–4 years preferred, but exceptional creators with strong work samples are welcome.

Engagement: Full-time

Location: Delhi NCR preferred. Creators from other cities are welcome to apply if they’re open to relocating to Delhi NCR.