Creative Strategist & Copywriter

GOOD MONK (Superfoods Valley Pvt. Ltd.); Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Creative work environment

Professional development

Job summary

GOOD MONK (Superfoods Valley Pvt. Ltd.) is a fast-growing nutrition-focused startup on a mission to make everyday nutrition simple and accessible for Indian families.

The role leads creative strategy and output across formats, including performance creatives and brand campaigns, with a strong focus on brand voice and storytelling. You will work with internal teams and external agencies to craft high-performing direct-response creatives, oversee concept and shoots, and ensure alignment with

Qualifications

• 2-5 years of relevant experience in creative strategy, advertising, content, or brand building.
• Proven track record with consumer brands (D2C, FMCG, Health & Wellness) preferred.
• Strong grasp of digital-first storytelling and brand thinking.
• Sharp eye for copy, design, and visual storytelling.
• Excellent communication and presentation skills.
• Comfortable managing workflows with external partners and in-house teams.
• Passionate about purpose-driven brands and health & wellness.

Responsibilities

• Develop & execute Creative Strategy for Good Monk across formats including Performance Creatives & Brand Campaigns.
• Ensure coherence of Brand Voice across all creative touchpoints.
• Gather insights on consumers to inform copy strategy.
• Create high-performing direct response creatives; own concept, script, shoots, and final output.
• Monitor performance to optimize what works and why.
• Collaborate with internal teams and external agencies to deliver creative aligned with business goals.
• Strengthen ecosystem of best-in-class creative partners.
• Stay up-to-date with industry trends in direct response copywriting and brand storytelling.

Skills

Creative strategy

Brand storytelling

Copywriting

Brand voice

Job description

Superfoods Valley is a fast-growing nutrition-focused startup on a mission to make everyday nutrition simple, accessible, and effective for Indian families. Through our science-backed products and purpose-driven storytelling, we aim to bridge the nutrition gap in daily diets—without changing taste, smell, or food habits.

Website: www.goodmonk.in

Key Responsibilities:

• 1. Develop & Execute Creative Strategy for Good Monk. Take ownership of brand’s Creative Output across formats – including Performance Creatives & Brand Campaigns
• 2. Ensure coherence of Brand Voice across all creative touchpoints
• 3. Gather a solid understanding of Who the Category & Brand consumer is and Why they buy (Pain Points / Desires). Use this effectively to build Creative Strategy & drive its Execution
• 4. Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creatives – Videos & Statics – UGC, Influencers, Product Centric etc
• 5. Be on top of creative performance: What’s Working & What Not; and Why
• 6. Collaborate effectively with Internal teams (Performance, Writers, Designers / Editors, R&D, Nutrition) & External Agencies to create compelling creatives, in line with business goals
• 7. Conduct research and gather insights to inform copywriting strategy
• 8. Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with
• 9. Stay up-to-date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling

What We’re Looking For:

• 2-5 years of relevant experience in creative strategy, advertising, content, or brand building.
• Proven track record of working on consumer brands—preferably D2C, FMCG, Health & Wellness
• Strong grasp of digital-first storytelling and brand thinking.
• A sharp eye for copy, design, and visual storytelling.
• Excellent communication and presentation skills.
• Comfortable managing creative workflows with external partners and in-house teams.
• Passionate about purpose-driven brands and the health & wellness space.

Why Join Us?

• Be part of a purpose-led, growing brand shaping the future of family nutrition.
• Work closely with a passionate founding team and category experts.
• A culture that encourages ideas, ownership, and experimentation.
• Opportunity to create content that educates, empowers, and impacts lives.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and creative environment.
• Professional development and growth opportunities.