Creative Brand Director – Apparel & Textile

ATI GLOBAL TEXTILES; Chennai District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

ATI Global / Associated Brands in Chennai seeks a highly creative Creative Director to lead vision, storytelling and execution across apparel, textiles and lifestyle brands. Bridge fashion, fabric knowledge, branding and consumer psychology to shape identities and campaigns.

The role requires managing multiple brands, guiding mood boards, campaigns and product storytelling, while collaborating with design, marketing and production teams to deliver a seamless customer experience.

Qualifications

• 4-8+ years of experience in fashion, apparel, textile, branding or lifestyle industries.
• Strong understanding of apparel and textile ecosystems.
• Excellent sense of aesthetics and visual storytelling.
• Strong understanding of fashion trends and consumer behavior.
• Experience managing campaigns and creative projects.
• Strong communication and leadership skills.
• Ability to manage multiple brands simultaneously.
• Startup mindset with strong ownership and execution capabilities.

Responsibilities

• Brand & Creative Leadership: define and own the creative vision across brands.
• Translate business goals into creative strategies.
• Fashion & Collection Direction: work with design teams on seasonal collections.
• Guide mood boards, styling directions and color stories.
• Support fabric selection, trims and product storytelling.
• Campaigns & Content: conceptualize campaigns, shoots and lookbooks.
• Lead visual storytelling for launches and collections.
• Coordinate photographers, stylists, videographers, models and agencies.
• Develop concepts for reels, social media and digital content.
• Textile & Product Branding: build presentation strategies for fabrics and textiles.
• Create swatch books, brochures and product displays.
• Develop branding for domestic and international buyers.

Skills

Brand storytelling

Leadership

Branding strategy

Campaign management

Cross-functional collaboration

Visual aesthetics

Trend forecasting

Tools

Adobe Creative Suite

Job description

Creative Director - Apparel & Textile Brands

Location: Chennai

Company: ATI Global / Associated Brands

About the Role

We are looking for a highly creative, fashion-forward and business-oriented Creative Director to lead the vision, storytelling and execution of multiple brands across apparel, textiles and lifestyle categories. This role requires someone who can bridge fashion, fabric knowledge, branding, consumer psychology and execution. The individual will be responsible for building and shaping brand identities, directing campaigns, developing creative strategies and ensuring a strong customer experience across all touchpoints. The ideal candidate should think beyond aesthetics and understand how creativity translates into business growth.

Key Responsibilities

• Brand & Creative Leadership
• Define and own the overall creative vision across all brands
• Build and maintain brand identity, positioning and storytelling
• Ensure consistency across online and offline communication
• Translate business goals into creative strategies
• Fashion & Collection Direction
• Work closely with design teams on seasonal collections
• Guide mood boards, themes, styling direction and color stories
• Support fabric selection, trims, presentation and product storytelling
• Research global fashion, textile and consumer trends
• Campaigns & Content
• Conceptualize and direct campaigns, shoots and lookbooks
• Lead visual storytelling for launches and collections
• Coordinate photographers, stylists, videographers, models and agencies
• Develop concepts for reels, social media and digital content
• Textile & Product Branding
• Build presentation strategies for fabrics and textile products
• Create swatch books, brochures, exhibitions and product displays
• Support branding for domestic and international buyers
• Develop storytelling around materials, innovation and sourcing
• Digital & Customer Experience
• Oversee website creatives and product presentation
• Guide packaging, customer touchpoints and brand communication
• Ensure content aligns with brand tone and positioning
• Improve overall customer experience journey
• Execution & Team Coordination
• Lead multiple projects simultaneously
• Coordinate with design, marketing, merchandising, production and sales teams
• Manage creative calendars, launch timelines and execution trackers
• Travel for exhibitions, shoots, sourcing and collaborations when required

Ideal Candidate Profile

• 4-8+ years of experience in fashion, apparel, textile, branding or lifestyle industries
• Strong understanding of apparel and textile ecosystems
• Excellent sense of aesthetics and visual storytelling
• Strong understanding of fashion trends and consumer behavior
• Experience managing campaigns and creative projects
• Strong communication and leadership skills
• Ability to manage multiple brands simultaneously
• Startup mindset with strong ownership and execution capabilities

Preferred Skills

• Fashion branding and D2C understanding
• Apparel and textile product knowledge
• Adobe Creative Suite awareness
• Styling and photoshoot direction
• Website and social media understanding
• Presentation and storytelling abilities

What We're Looking For

We are not looking for someone who only creates content or manages social media. We are looking for someone who can build brands, shape experiences, create stories and turn ideas into execution. Someone who thinks like a founder and creates like a designer.