Copywriter

Ather Energy; Bengaluru; On-site; INR 300,000 - 460,000; Full time

Job summary

Ather Energy is seeking a Junior Copywriter to be the brand custodian across all written communications. You will craft copy for campaigns, build content for brand awareness, engage the community, and promote new products, working with marketing and product teams.

This role emphasizes creative writing, multi-channel storytelling, and collaboration with designers, film teams, and social media. Educational qualifications are flexible; strong words and ideas matter more than formal degrees.

Qualifications

• Strong writing and communication skills with a flair for advertising.
• Ability to craft scripts and copy for film, radio, and digital channels.
• Experience with social media content and campaigns is a plus.

Responsibilities

• Create copy for campaigns across multiple channels including film, OOH, print, and digital.
• Collaborate with film production, design, and product teams to deliver on-brand messaging.
• Maintain brand voice and ensure consistency across all communications.
• Keep the logo usage guidelines in check and brand custodianship.

Skills

Creative writing

Advertising copy

Social media content

Campaign scripting

Education

No formal education required

Tools

ChatGPT

Job description

Location: Corporate office, Bangalore (IBC Knowledge Park)

Reporting to: Associate Creative Lead

Team Name: Creative, Marketing team

About the Team and the Role

The Creative, Marketing team at Ather is responsible for building brand Ather, creating in-house creative assets, telling stories about refined auto engineering, and shifting the perceptions of millions of Indians regarding EVs. The team focuses on out-of-the-box ideas, advertising innovation, and experimenting with LLMs and generative AI by working closely with designers, product managers, engineers, and brand managers to craft brand stories from scratch.

This role is for a Junior Copywriter who will be the brand custodian of all written communication created for Ather, taking responsibility for thinking of campaigns and writing copy for building brand awareness, engaging the existing community, and promoting new products.

Responsibilities

• Build copy and content to support business and marketing objectives.
• Launch campaigns across film, OOH, print, on-ground, radio, digital activations, reels, social campaigns, meme campaigns, and advertising.
• Work closely with the film production team to execute films.
• Collaborate with cross-functional teams on communication, design, and content to deliver solutions for business problems.
• Keep the logo small.

Experience and Qualifications

• Educational Qualifications don't matter as long as you have a way with words, exceptional design sensibilities, creative thinking, and excellent communications skills.

Must Have Competencies

• Crafting compelling advertising copy and content tailored for diverse channels including film, OOH, print, radio, and digital activations.
• Developing creative concepts and scripts for film production and multimedia marketing campaigns.
• Conceptualizing high-engagement social media content, including reels, social campaigns, and meme marketing.
• Driving cross-functional creative collaboration with design and communication teams to solve business challenges.

Good to Have Competencies

• Utilizing LLMs and generative AI tools for creative copywriting and advertising innovation.
• Professional training in creative writing, copywriting, or business communication.
• Managing end-to-end brand communication guidelines and acting as a brand copy custodian.

Want to know more?

At Ather, we’ve built India’s first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally. Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.

Be You, With Us

The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to shape the Ather journey.