Content Writer - SaaS

Techmango Technology Services Private Limited; Madurai; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary and performance-based incentives

Opportunities for upskilling and professional growth

Job summary

A leading tech company in Madurai seeks a Senior Content Writer to produce high-impact content for hyperautomation initiatives. This full-time role focuses on delivering insightful articles and marketing materials, requiring a strong background in content development and a deep understanding of automation technologies. Join a collaborative team to drive brand narratives and enhance digital engagement through expertly crafted communication.

Qualifications

• 5+ years of content writing experience with specialization in automation.
• Proven ability to write for B2B SaaS audiences.
• Portfolio demonstrating expertise in automation-related writing.

Responsibilities

• Develop insightful content for hyperautomation and workflow audiences.
• Write various forms of content like whitepapers, eBooks, and blogs.
• Collaborate with teams to simplify complex automation concepts.

Skills

Content Writing

SEO

Technical Writing

B2B Communication

Education

Bachelor’s degree in English, Journalism, Communications, Marketing

Tools

HubSpot

WordPress

SEMrush

Job description

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Job Title: Senior Content Writer

Location: Madurai

Job Type: Full-Time

Experience Required: 5+ years (3+ years in workflow or process automation domain)

About Us

Bautomate is an innovator in the field of hyperautomation (workflow and process

automation), empowering organizations to streamline operations, boost efficiency, and

drive digital transformation. We’re seeking a skilled Senior Content Writer with deep

domain experience to craft high-impact content that educates, engages, and converts.

Key Responsibilities

● Develop high-quality, insightful content tailored to the hyperautomation,

workflow automation and digital transformation audience.

● Write whitepapers, eBooks, blog posts, product documentation, use cases,

customer stories, and thought leadership articles.

● Collaborate with product, marketing, and sales teams to translate complex

automation concepts into clear, compelling narratives.

● Conduct industry and competitor research to identify content gaps and

● Optimize content for SEO and lead generation across digital channels.

● Maintain a consistent brand tone and voice across all content.

● Support campaign creation with messaging, email content, landing page copy,

and more.

Required Qualifications

● Bachelor’s degree in English, Journalism, Communications, Marketing, or a

related field.

● Minimum of 5 years of content writing experience, with 3+ years specifically in

workflow automation, process automation, or related enterprise software

fields (e.g., RPA, BPM, iPaaS, low-code platforms).

● Strong understanding of automation technologies and B2B SaaS audiences.

● Proven ability to explain technical solutions to non-technical audiences.

● Portfolio showcasing automation-related writing samples.

Preferred Skills

● Familiarity with tools like HubSpot, WordPress, SEMrush, or similar platforms.

● Experience working in agile marketing teams.

● Knowledge of SEO best practices and content performance tracking.

What We Offer

● Competitive salary and performance-based incentives.

● Work in a collaborative, innovation-driven environment.

● Opportunities for upskilling and professional growth.

To Apply:

Please submit your resume, a brief cover letter, and links to 2-3 relevant writing samples

• that demonstrate your expertise in the automation domain.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  IT Services and IT Consulting

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