Content Writer - Digital Reputation, SEO & Performance Marketing

Parul University; Vadodara; On-site; INR 300,000 - 500,000; Full time

Job summary

A leading educational institution in Vadodara is seeking a Content Writer specializing in digital reputation, SEO, and performance marketing. The role involves creating high-impact content optimized for search engines and engaging storytelling about student success and institutional milestones. Candidates should possess strong writing skills, a clear understanding of SEO, and 3–5 years of related experience. This full-time position includes competitive benefits and opportunities to enhance brand trust across platforms.

Qualifications

• 3–5 years of experience in content writing.
• Experience with performance marketing content.
• Portfolio of SEO-focused articles or blogs.

Responsibilities

• Create SEO-optimized and performance marketing content.
• Support ORM team by strengthening brand trust.
• Monitor online conversations for content opportunities.

Skills

Strong command over written English

SEO understanding

Data interpretation

Creativity with conversion balance

Education

Bachelor’s degree in relevant field

Tools

Google Analytics

SEMrush

Google Search Console

Job description

Content Writer - Digital Reputation, SEO & Performance Marketing

Direct message the job poster from Parul University

Overview

We’re looking for a writer who can make Google notice and make humans care. Someone who understands that content today doesn’t just get read, it gets ranked, interpreted by AI, and judged by real people.

At Parul University, we’re not chasing empty clicks. We’re building credibility, trust, and narratives that travel across search engines, GenAI platforms, and performance funnels. If you understand SEO, AEO, GEO, ORM, and performance-driven content, this is where strategy meets storytelling.

What You’ll Do

• Create SEO‑optimized, AEO‑ready, and GEO‑aligned content for search engines, AI platforms, and conversational queries.
• Write high‑impact content for performance marketing, including:
  • Ad copies (search, display, social)
  • Nurturing content (email, WhatsApp, CRM flows)
  • Hoarding and outdoor copies
  • Landing page content and CTAs
• Craft compelling stories around student success, alumni journeys, placements, research, and institutional milestones.
• Support the ORM team by creating content that strengthens brand trust across reviews, forums, and social platforms.
• Monitor online conversations and sentiment to identify content opportunities that influence perception.
• Collaborate with PR, marketing, academic, and digital teams to maintain consistency in voice and messaging.
• Analyse content performance and iterate based on engagement, conversion metrics, and audience behaviour.
• Stay updated with Google algorithm changes, AI‑driven search behaviour, and content trends.

What You Bring

• Strong command over written English with a natural storytelling style.
• Clear understanding of SEO, AEO, GEO, ORM, and performance marketing content.
• Ability to turn data, insights, and feedback into readable, persuasive content.
• Hands‑on experience with tools like Google Analytics, SEMrush, Search Console, Meta/Google Ads dashboards (Konnect Insight or social listening tools are a plus).
• A portfolio that proves you can balance creativity with conversion.
• Sense of humour welcome. Clarity mandatory. Fluff not appreciated.

Preferred Background

• Bachelor’s degree in Mass Communication, Journalism, English, Digital Marketing, or equivalent experience.
• 3–5 years of experience in content writing, performance marketing content, SEO‑led storytelling, or ORM‑driven content.

How to Apply

Send your application to [e-mail]

Email Subject: Content Writer - Digital Reputation & Performance Marketing | [Your Full Name]

Your Application Must Include

Please share real, published work that includes:

• SEO‑focused articles or blogs
• Performance marketing content (ads, nurturing journeys, landing pages, hoardings, campaigns)
• ORM or reputation‑led content (reviews, responses, brand narratives)

AI‑written samples without human intervention will not be considered.

• Why do you want this role?
• What makes your writing readable, effective, and memorable?
• Bonus if your content has ranked, converted, or gone viral (organically).

Resume / CV

• Relevant experience, tools, and education.

Seniority level: Associate. Employment type: Full‑time. Job function: Marketing. Industries: Education Administration Programs.

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