Content Writer

SHRIRAM GENERAL INSURANCE CO. LTD.; Jaipur; On-site; INR 300,000 - 500,000; Full time

Job summary

A leading insurance provider in India is seeking an experienced Content Writer to create engaging and compliant content across various platforms. The ideal candidate will have a strong background in insurance content writing and a bachelor's degree in a related field. Responsibilities include producing SEO-optimized content, collaborating with teams for accuracy, and simplifying complex insurance concepts. This role offers a chance to enhance customer understanding and support the company's marketing efforts.

Qualifications

• Proven experience in content writing within the insurance or BFSI domain.
• Strong understanding of insurance products, terminology, and regulatory requirements.
• Ability to simplify complex insurance concepts into clear content.

Responsibilities

• Create high-quality content for websites, blogs, and marketing campaigns.
• Develop clear content for insurance products.
• Produce SEO-optimized content to drive traffic.

Skills

Content writing

SEO best practices

Research and analytical skills

Editing and proofreading

Insurance product knowledge

Education

Bachelor’s degree in English, Journalism, Communications, Marketing, or related field

Job description

Job Summary

Shriram General Insurance is a leading general insurance provider in India, offering a wide range of products including motor, health, travel, and home insurance. The company is committed to delivering clear, informative, and customer-focused communication through high-quality content.

Shriram General Insurance is seeking an experienced Content Writer with a strong background in insurance content writing. The role involves creating accurate, engaging, and compliant content that simplifies complex insurance concepts for customers while supporting marketing and business objectives.

Key Responsibilities

• Create high-quality content for websites, blogs, product pages, landing pages, and marketing campaigns focused on insurance products.
• Develop clear and informative content for motor, health, travel, and other insurance offerings.
• Produce SEO-optimized content to improve organic visibility and drive traffic.
• Collaborate with marketing, product, and compliance teams to ensure content accuracy and alignment with regulations.
• Research industry trends, policy updates, and customer needs to create relevant content.
• Edit and proofread content to maintain clarity, consistency, and quality.
• Ensure all content adheres to regulatory and compliance standards in the insurance sector.
• Optimize existing content based on performance metrics and user engagement.

Required Skills & Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• Proven experience in content writing specifically within the insurance or BFSI domain.
• Strong understanding of insurance products, terminology, and regulatory requirements.
• Excellent writing, editing, and proofreading skills.
• Knowledge of SEO best practices and content optimization techniques.
• Ability to simplify complex insurance concepts into clear and engaging content.
• Familiarity with content management systems (CMS).
• Strong research and analytical skills.
• Attention to detail and ability to meet deadlines.

Preferred Skills

• Experience writing for digital platforms such as blogs, websites, and social media.
• Familiarity with keyword research tools and analytics platforms.
• Understanding of digital marketing and customer acquisition strategies.
• Ability to manage multiple content projects simultaneously.

Shriram General Insurance provides a collaborative and professional work environment where content writers play a critical role in educating customers, enhancing brand credibility, and supporting digital growth through high-quality insurance-focused content.