Content Writer

upGrad International; Gurugram District; On-site; INR 300,000 - 520,000; Full time

Job summary

upGrad International is seeking a creative Content Writer with a basic understanding of SEO to craft engaging, search-engine-friendly content that drives organic traffic. The role emphasizes clear writing, thorough research, and the ability to simplify complex topics for a reader-friendly experience.

You will write blogs, articles, landing pages, and website content, perform keyword research, and implement on-page SEO to boost visibility.

Qualifications

• Bachelor's degree in any discipline; English Honours, Journalism, or Mass Communication graduates preferred.
• Basic understanding of SEO principles and organic search traffic.
• Strong written communication, grammar, and research skills.
• Ability to simplify complex topics into easy-to-understand content.
• Familiarity with keyword research and on-page SEO tools is an advantage.

Responsibilities

• Write high-quality, original, and SEO-optimized blogs, articles, landing pages, and website content.
• Conduct basic keyword research using Google Keyword Planner, SEMrush, or similar tools.
• Implement on-page SEO practices, including meta titles, meta descriptions, headings, and internal linking.
• Research topics and create accurate, engaging, and reader-focused content.
• Edit and proofread content to ensure grammatical accuracy, clarity, and consistency.
• Collaborate with SEO, marketing, and editorial teams to align content with business objectives.
• Refresh and optimize existing content to improve organic visibility and search rankings.
• Follow brand guidelines, content standards, and evolving SEO best practices.

Skills

Content writing

SEO basics

Research

Editing & proofreading

Attention to detail

Education

Bachelor's degree (English/Journ/Mass Comm)

Tools

Google Keyword Planner

SEMrush

On-page SEO tools

Job description

We are looking for a creative and detail-oriented Content Writer with a basic understanding of SEO to create engaging, search-engine-friendly content that drives organic traffic. The ideal candidate should have strong writing and research skills, a good command of English, and the ability to simplify complex information into clear, reader-friendly content.

Key Responsibilities

• Write high-quality, original, and SEO-optimized blogs, articles, landing pages, and website content.
• Conduct basic keyword research using Google Keyword Planner, SEMrush, or similar tools.
• Implement on-page SEO practices, including meta titles, meta descriptions, headings, and internal linking.
• Research topics and create accurate, engaging, and reader-focused content.
• Edit and proofread content to ensure grammatical accuracy, clarity, and consistency.
• Collaborate with SEO, marketing, and editorial teams to align content with business objectives.
• Refresh and optimize existing content to improve organic visibility and search rankings.
• Follow brand guidelines, content standards, and evolving SEO best practices.

Required Skills & Qualifications

• Bachelor's degree in any discipline; English Honours, Journalism, or Mass Communication graduates preferred.
• Basic understanding of SEO principles and organic search traffic.
• Strong written communication, grammar, and research skills.
• Ability to simplify complex topics into easy-to-understand content.
• Familiarity with keyword research and on-page SEO tools is an advantage.
• Attention to detail, openness to feedback, and willingness to learn.

What We're Looking For

A passionate writer who enjoys researching topics, creating useful content, and learning how content and SEO work together to drive digital growth.