Content Writer

ioVista Inc.; Gujarat; On-site; INR 446,000 - 670,000; Full time

Job summary

ioVista Inc. is seeking an experienced Content Writer with 4 years of SEO-driven, AI-optimized content experience. The role spans blogs, service pages, product pages, landing pages, and case studies, with emphasis on research and audience-focused storytelling.

You will optimize content for keyword results, semantic relevance, and AI visibility while maintaining brand voice and user value. This is an in-person position based in India.

Qualifications

• 4 years of experience in content writing with SEO focus and AI optimization.
• Ability to transform complex topics into clear, engaging content.
• Strong research skills and audience-focused writing.
• Experience with creating content for blogs, website pages, and landing pages.

Responsibilities

• Create high-quality content for blogs, articles, product pages, and landing pages.
• Develop SEO and AIO-focused content to improve organic visibility.
• Conduct in-depth research to produce authoritative content.
• Optimize content based on keyword research, search intent, and on-page SEO best practices.
• Write content structured for AI search visibility with clear information architecture.
• Edit and proofread to improve readability, SEO performance, and conversion impact.
• Collaborate with SEO, design, development, and leadership teams.

Skills

English grammar

Reader-focused content

SEO

AIO

LLM optimization

Search trends

On-page SEO

EEAT principles

Storytelling

Job description

We are looking for an experienced Content Writer with 4 years of expertise in creating SEO-driven, AI-optimized, and conversion-focused content across multiple digital platforms. The ideal candidate should have strong research skills, strategic content thinking, and the ability to create content that performs well across traditional search engines and AI-powered search experiences.

The candidate should understand SEO, AIO (AI Optimization), search intent, and content quality standards while transforming complex topics into clear, engaging, and valuable content for target audiences.

Key Responsibilities

• Create high-quality and original content for blogs, articles, website pages, service pages, product pages, landing pages, guest posts, case studies, and other digital assets.
• Develop SEO and AIO-focused content to improve organic visibility across search engines and AI-driven platforms.
• Conduct in-depth research to create accurate, authoritative, and audience-focused content.
• Optimize content based on keyword research, search intent, semantic relevance, topic clusters, internal linking, and on-page SEO best practices.
• Create content structured for AI search visibility, including clear information architecture, entity-focused writing, FAQs, summaries, and answer-driven formats.
• Write original content with strong storytelling, unique perspectives, and business-focused insights beyond generic AI-generated content.
• Use AI tools as productivity and research support while ensuring human expertise, originality, accuracy, and brand voice remain central.
• Edit, proofread, and enhance content for readability, grammar, consistency, SEO performance, and conversion impact.
• Optimize existing content to improve rankings, engagement, AI visibility, and overall content performance.
• Collaborate with SEO, design, development, and leadership team to create content aligned with brand objectives and audience needs.

Required Skills & Experience

• Strong command of English grammar, sentence structure, tone, and storytelling.
• Proven experience creating structured, reader-focused, and performance-driven content.
• Strong understanding of SEO, AIO, LLM optimization, and evolving search trends.
• Experience with search intent analysis and on-page SEO practices.
• Ability to create content that demonstrates expertise, authority, and trust (E-E-A-T principles).
• Ability to handle multiple content deliverables simultaneously while ensuring quality and timely execution.

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person