Content Producer, Brandlabs

Inc42 Media; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A dynamic media organization based in Delhi is seeking a Content Producer to ideate and produce digital content and brand awareness campaigns. The ideal candidate will manage content production for articles, videos, and events, ensuring adherence to editorial guidelines. Candidates should have a degree in Journalism or Mass Communication and 3-5 years of content production experience, along with excellent communication and time-management skills.

Qualifications

• 3-5 years of experience in content production (articles and videos) – ideation, scripting, packaging.
• Experience in end-to-end production cycle (pre-, during, and post-production).
• Well-versed with digital content management tools.

Responsibilities

• Ideating concepts of native content for clients.
• Collaborating for Inc42 Media events as part of the event curation team.
• Researching, scripting, producing and packaging video stories.

Skills

Excellent written and verbal communication

3-5 years of experience in content production

Experience conducting video interviews

Familiarity with Google Docs, Google Sheets, and WordPress

Excellent time-management skills

Education

Bachelor’s or Master’s degree in Journalism or Mass Communication

Job description

Inc42 Media is looking for a Content Producer [Native Content Specialist] for ideating concepts for digital content and brand awareness campaigns and partnerships. The incumbent will work with product and editorial teams to define content and IP for digital properties by BrandLabs that address clients’ needs. Also, manage schedules and budgets for all assigned products to ensure that project goals, milestones, and deliverables are met on time and within budget.

Primary Responsibilities

Articles

• Ideating concepts of native content for clients
• Writing feature articles for clients with exhaustive research from primary and secondary sources and revising/reviewing articles, marketing content, proposals based on feedback
• Ensure Inc42’s editorial guidelines and rules are followed even in branded content

Videos / Podcasts

• Ideating new video concepts for clients
• Researching, scripting, producing and packaging video stories that are part of the Inc42 IPs
• Handling video/audio projects such as webinars and panel discussions, including speaker outreach, confirmation and coordination, virtual recording/shooting, on‑ground production, post‑production in close collaboration with video editors
• Enabling teams to build marketing content for promoting the videos

Events

• Collaborating for Inc42 Media events as part of the event curation team
• Single point of contact for coordination between speakers, the curation team and the marketing team
• Working closely with marketing on backstage setups, in‑house dry runs, designs and other event‑related requirements
• Working with editorial on planning and execution of event promotion content, both pre‑ and post‑event

Professional Traits

• Bachelor’s or Master’s degree in Journalism or Mass Communication
• Excellent written and verbal communication and interpersonal skills
• 3‑5 years of experience in content production (articles and videos) – ideation, scripting, packaging
• Experience conducting video interviews and confident on‑camera ‘on air’ presence
• Experience in end‑to‑end production cycle (pre‑, during, and post‑production)
• Experience with virtual and physical shoots
• Well‑versed with Google Docs, Google Sheets, and WordPress
• Startup savvy
• Excellent time‑management skills and ability to work under deadlines individually and within teams
• Ability to supervise and train junior employees
• Ability to organize, prioritise and schedule work assignments efficiently