Content & Editorial Lead

amber; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Amberstudent is seeking a Content & Editorial Lead to own and elevate our content across city pages, property listings, blogs, product copy and localisation. You will lead a team of editors, writers and freelancers, setting editorial direction and building scalable, data-driven content systems.

You will shape content quality, voice and best practices while driving performance across search and discovery channels.

Qualifications

• 6–9 years of experience in content
• Experience working in a product startup, D2C, SaaS or mid-sized business
• Excellent writing, editing, storytelling and editorial judgement
• Strong understanding of SEO, E-E-A-T, Google's helpful content guidance and AI Search
• Hands-on experience with AI tools and content workflow automation
• Experience managing structured content, templates or programmatic pages
• Proficiency in GA4, Google Search Console, Tableau or similar BI tools, and Excel/Google Sheets
• Proven ability to build, mentor and lead high-performing content teams
• Strong stakeholder management and communication skills
• A first-principles approach to problem-solving and continuous learning

Responsibilities

• Own and drive content strategy across all user-facing content surfaces.
• Lead, mentor and develop content editors, writers and freelance contributors.
• Establish editorial guidelines, quality standards and a consistent brand voice.
• Create content systems, templates and workflows that ensure quality at scale.
• Leverage AI tools for research, analysis, quality checks and workflow automation.
• Drive content performance across Google Search, AI Search and other discovery platforms.
• Collaborate with SEO, Product, Design, Engineering, Marketing, Supply and Support teams.
• Ensure content accuracy, compliance and adherence to people-first content principles.
• Manage content calendars, workflows, localisation, vendors and delivery timelines.
• Track performance through GA4, Google Search Console, Tableau and other analytics tools.
• Use data and experimentation to improve content engagement, enquiries and bookings.

Skills

Editorial leadership

Content strategy

SEO & AI content

Team mentorship

Tools

GA4

Google Search Console

Tableau

Excel/Google Sheets

Job description

amber is a leading global student accommodation platform, helping students find and book accommodation near their universities across the UK, US, Australia, Europe and beyond.

We are looking for a Content & Editorial Lead to own and elevate our content function across all platforms. This role is ideal for someone who combines strong editorial judgement, strategic thinking, people leadership and a passion for creating content that genuinely helps users.

About the Role

As Content & Editorial Lead, you will own the content experience across amber, including city and university pages, property listings, blogs, product and marketing copy, and localisation.

You will lead a team of content editors, writers and freelancers, setting the editorial direction, maintaining quality standards and building scalable, data-driven content systems.

Key Responsibilities

• Own and drive content strategy across all user-facing content surfaces.
• Lead, mentor and develop content editors, writers and freelance contributors.
• Establish editorial guidelines, quality standards and a consistent brand voice.
• Create content systems, templates and workflows that ensure quality at scale.
• Leverage AI tools for research, analysis, quality checks and workflow automation.
• Drive content performance across Google Search, AI Search and other discovery platforms.
• Collaborate with SEO, Product, Design, Engineering, Marketing, Supply and Support teams.
• Ensure content accuracy, compliance and adherence to people-first content principles.
• Manage content calendars, workflows, localisation, vendors and delivery timelines.
• Track performance through GA4, Google Search Console, Tableau and other analytics tools.
• Use data and experimentation to improve content engagement, enquiries and bookings.

What We're Looking For

• 6–9 years of experience in content, including 3+ years managing writers or editors.
• Experience working in a product startup, D2C, SaaS or mid-sized business.
• Excellent writing, editing, storytelling and editorial judgement.
• Strong understanding of SEO, E-E-A-T, Google's helpful content guidance and AI Search.
• Hands-on experience with AI tools and content workflow automation.
• Experience managing structured content, templates or programmatic pages.
• Proficiency in GA4, Google Search Console, Tableau or similar BI tools, and Excel/Google Sheets.
• Proven ability to build, mentor and lead high-performing content teams.
• Strong stakeholder management and communication skills.
• A first-principles approach to problem-solving and continuous learning.

Good to Have

• Experience in student housing, real estate, travel, rentals or marketplaces.
• Experience creating content for international audiences.
• Experience managing multilingual content and localisation.
• Exposure to YMYL content, original research or data journalism.
• Experience building AI-powered workflows, internal tools or content automation systems.

Why Join amber?

At amber, you'll have the opportunity to shape how students around the world discover, evaluate and book accommodation.

You'll work with a collaborative, ambitious team and have the ownership to build a content function that drives meaningful business impact.

If you're passionate about building exceptional content experiences and leading editorial teams, we'd love to hear from you.