Content Development Team Lead

WEB And Crafts; Thrissur; On-site; INR 8,00,000 - 10,00,000; Full time

Job summary

A dynamic content marketing agency in Thrissur, Kerala, seeks an experienced Content Marketing Manager to lead a team of writers. The role involves delivering high-quality, engaging content across various formats. Ideal candidates will have at least 7 years of experience, a master's degree in a related field, and a strong understanding of SEO and content marketing strategies. This position offers the opportunity to shape content across multiple channels for a global clientele.

Qualifications

• Minimum of 7 years of experience in content development or digital communications.
• Proven experience in leading and mentoring content teams in fast-paced environments.
• Strong understanding of SEO and content lifecycle management.

Responsibilities

• Lead and mentor a team of content writers, supporting their growth.
• Act as the primary content liaison across departments and clients.
• Manage a wide range of content deliverables to meet client expectations.
• Develop and implement data-informed content strategies.
• Oversee the creation of SEO-optimized content across all formats.

Skills

Leadership

Content Marketing

SEO

Interpersonal Skills

Editing

Research

Education

Masters degree in English, Journalism, Communications, or Marketing

Tools

WordPress

SEMrush

SurferSEO

Job description

The ideal candidate will bring strong leadership, deep content marketing knowledge, and a collaborative mindset to lead a high-performing team of writers. You will be responsible for delivering engaging, goal-driven content across multiple formats for a global clientele while ensuring alignment with SEO, Social Media, Performance Marketing, UI/UX, and Product Development teams.

Responsibilities

• 1. Leadership Team Development:
  • Lead and mentor a team of content writers, supporting their growth in creativity, ownership, and performance.
  • Delegate tasks, manage workloads, and drive team productivity while maintaining high-quality standards.
  • Foster a collaborative, feedback-driven environment that encourages innovation and learning.
• 2. Cross-Functional Collaboration:
  • Act as the primary content liaison across departments and with external clients.
  • Work closely with SEO, Performance Marketing, Social Media, UI/UX, Design, iOS, and Android teams to deliver integrated, high-impact content.
  • Represent the content team in project briefings, strategic discussions, and review sessions to ensure alignment with business objectives.
• 3. Client-Focused Content Delivery:
  • Manage a wide range of content deliverables websites, brochures, leaflets, mobile applications, and more.
  • Translate client briefs into actionable content strategies tailored to platforms, user journeys, and industries.
  • Ensure all outputs meet brand guidelines, timelines, and client expectations.
• 4. Content Strategy Execution:
  • Develop and implement data-informed content strategies aligned with marketing goals, SEO, and audience behavior.
  • Stay ahead of industry trends, emerging formats, and international content strategies.
  • Conduct competitive and market research, with support from internal teams, to shape relevant and distinctive content.
• 5. Quality Control Optimization:
  • Oversee the creation of SEO-optimized, brand-consistent content across all formats- blogs, websites, landing pages, product descriptions, etc
  • Review and refine content before delivery, ensuring accuracy, clarity, and cultural relevance.
  • Track content performance and recommend strategic improvements based on data insights.

Requirements

• Masters degree in English, Journalism, Communications, Marketing, or a related field.
• Minimum of 7 years of experience in content development, content marketing, or digital communications.
• Proven experience in leading and mentoring content teams in fast-paced, multi-project environments.
• Strong understanding of SEO, content lifecycle management, and international content strategy.
• Excellent writing, editing, and research skills with keen attention to detail.
• Familiarity with CMS platforms and content tools (eg, WordPress, SEMrush, SurferSEO).
• Strong interpersonal, leadership, and stakeholder communication skills.
• Ability to manage content performance reporting and adapt strategies accordingly.