Content & Activations Executive

Unilever; Maharashtra; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading global consumer goods company in India is seeking a Content & Activation Executive to drive marketing and e-commerce initiatives. This role entails leading co-marketing campaigns, improving e-commerce content, and strategizing user-generated content for the HUL Beauty Accounts. Ideal candidates should have an MBA and 2-4 years of FMCG marketing experience, including a focus on e-commerce and content activation, combined with technical adaptability and a passion for innovation.

Qualifications

• 2-4 years of experience in FMCG sales and marketing.
• At least 1 year in e-commerce or content activations.
• Ability to learn web-based tools.

Responsibilities

• Lead co-marketing campaigns with stakeholders.
• Execute network planning and troubleshooting for initiatives.
• Synthesize learnings from post-evaluation analyses.

Skills

FMCG experience

E-commerce knowledge

Marketing experience

Technical aptitude

Passion for marketing

Education

MBA/master’s degree

Job description

Content & Activation Executive

Location: Mumbai

About Unilever

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

Detailed Roles And Responsibilities

• Co-marketing campaigns –
• Work with category, account and retailers to lead the thinking, closures and deployments of initiatives - right from identifying the right portfolio, activation idea to implementation and evaluation
• Lead the network planning and execution (follow-ups, approvals, co-ordination, feedback incorporation) of initiatives to ensure timely deployment + troubleshooting/ course-correcting for delays
• Post-eval analysis to synthesize learnings, hits and misses from collabs for report backs and newsletters
• Content Elevation –
• Working with multiple stakeholders to improve ECom content – both written and visual basis learnings from competitors and retailer platforms
• Directly working with in-house designers and brand teams to content elevation experimentation and implementation at scale
• Employee Generated Content –
• Lead thinking and execution for EGC strategy for the HUL Beauty Accounts team
• Lead deployment to scale our Instagram EGC channel to 100k followers by end of 2026
• Explore other channels for EGC – Snapchat, Mauj etc. in line with our TG media consumption
• User Generated Content –
• Lead the project on leveraging HUL’s 1.5k+ network of beauty advisors as influencers
• End to end ownership from network planning, tracking, training, managing briefs etc. to deploy 10k+ content pieces per month

Qualifications/ Skills

• MBA/master’s degree.
• Overall years of experience should be at least 2-4 years of work experience across sales & marketing in FMCG
• At least 1 year of experience in e-commerce/ content and activations.
• Technical aptitude and agility to learn web-based tools.
• Looking for talent with - owners mindset, passion, rigour and agility.

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