Communications and Campaign Expert

IPE Global; Bhopal; On-site; INR 3,000,000 - 4,500,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Job summary

IPE Global is hiring a Campaign and Communications Expert to design and lead a state-level campaign to increase female participation in paid jobs. You will drive strategic communications to challenge gender norms and strengthen visibility of women’s economic contributions.

The role requires a Master’s degree and 10+ years in strategic communications or advocacy, with a focus on gender equity and development; collaboration with government and partners is essential.

Qualifications

• Master’s degree or higher in Communications, Marketing, Public Relations, Public Policy, Development Studies, or related field.
• At least 10 years of progressive experience in strategic communications, public campaigns, or advocacy, ideally with gender equity or development focus.
• Proven expertise in leading multimedia campaigns that drive social and behaviour change.

Responsibilities

• Lead state-level campaigns to promote young women’s participation in the workforce.
• Create templates for district-level adaptation with branding consistency.
• Develop campaign narratives promoting women’s participation in skilling and jobs.

Skills

Strategic communication

Cultural competency

Innovation & creativity

Collaborative leadership

Education

Master's degree or higher in Communications/Marketing/Public Policy

Job description

IPE Global’s Social and Economic Empowerment practice works towardsbuilding girl capital, empowering women and nurturing resilient communitiesby creating inclusive and sustainable solutions, including but not limited topolicy development, capacity building, adaptive management, communitymobilisation, behaviour change communication, deepening social safety nets,beneficiary feedback analysis, poverty assessment, and evidence-basedmonitoring.

To build its portfolio of work in the girl capital domain at the statelevel, IPE Global is hiring a Campaign and Communications Expert to design and lead a dynamic state-level campaign toincrease female participation in paid jobs. The expert will drive strategiccommunications that challenge gender norms, inspire action, and strengthenthe visibility of women’s economic contributions.

Key Responsibilities

• Leadthe design and delivery of comprehensive state-level campaigns to promoteyoung women’s participation in the workforce, addressing social norms,building awareness of aspirational job roles, and associated skilling opportunitiesavailable to them.
• Createcustomisable templates for adoption at the district level, ensuring consistentbranding and messaging across all platforms and materials.
• Createcompelling and emotionally resonant campaign narratives to promote women’sparticipation in skilling and jobs in collaboration with various departments.
• Collaboratewith government stakeholders, implementation partners, and the national team toensure campaigns align with project goals and resonate with diverseaudiences.
• Buildpartnerships with influencers, media outlets, and other collaborators tobuild public support and maximise outreach for the campaigns.
• Organisestate-wide events to launch campaigns.
• Conductand monitor post-campaign evaluations, including data analysis, stakeholderfeedback, and impact assessment reports, to identify areas of improvement,trends, gaps, and opportunities.
• As job descriptions cannot be exhaustive, t he specialist may be required to undertake other duties that arebroadly in line with the above key responsibilities, as determined by the seniorleadership.

EducationalBackground

Master’s degree or higher in C ommunications, Marketing, Public Relations, Public Policy, Development Studies, or a related field.

WorkExperience:

• At least 10 years of progressiveexperience in strategic communications, public campaigns, or advocacy,ideally with a gender equity or development focus.
• Proven expertise in leading multimediacampaigns that drive social and behaviour change, particularly in complexcultural contexts.
• Strong experience in building coalitions with governmentstakeholders, community-based organizations, and private partners.

TechnicalExpertise:

• Excellentcommunication and storytelling skills to design persuasive campaigns incollaboration with diverse stakeholders, including government, industry, andNGOs.
• Deepunderstanding of power dynamics and gender norms that impact female labourforce participation in India.
• Demonstratedability to translate research and evidence into powerful, action-orientedmessages.

KeySkills and Competencies

• StrategicCommunication and language proficiency: Ability to frame and deliver persuasive messages thatfoster inclusion, challenge bias, and shift social narratives in the locallanguage of the state (Hindi)
• CulturalCompetency : Sensitive to locallanguages, dialects, and gendered norms, especially across rural and urbanparts of the respective States.
• Innovationand Creativity : Brings fresh thinking to campaign development and adapts to emerging mediaand youth engagement trends.
• CollaborativeLeadership : Skilled in navigatingcross-sectoral relationships with humility, purpose, and equity.
• Weoffer competitive compensation and a comprehensive benefits package.
• Weare committed to diversity in our workforce and are proud to be an equal-opportunityemployer.
• Youwill work with sector experts and understand how people-centred policies canbe created and effectively implemented.
• Withus, you will master framing narratives and counterpoints and pacestorytelling for internal and external stakeholders.
• Weoffer a space for you to grow, think innovatively, and shed unconsciousbiases while learning more about diverse cultures.