CLCM Marketing Executive

airpay payment services; Chandigarh; On-site; INR 400,000 - 600,000; Full time

Job summary

Airpay Payment Services is seeking a CLCM Marketing Executive to drive customer lifecycle campaigns across onboarding, activation, engagement, retention and merchant growth. You will execute campaigns through email, SMS and WhatsApp, analyze CAC and product adoption, and coordinate with Sales, Product, Operations and Creative teams.

The role focuses on CRM marketing, customer journey segmentation, and ongoing MIS reporting to optimize effectiveness and revenue.

Qualifications

• Bachelor's degree in marketing, business administration, commerce or related field.
• MBA in Marketing preferred with 1–3 years experience in CRM/digital marketing in fintech/banking or SaaS.

Responsibilities

• Execute lifecycle marketing campaigns across email, SMS and WhatsApp.
• Drive onboarding, activation, engagement, retention and reactivation for merchants/customers.
• Manage campaign calendars and coordinate with Sales, Product, Operations and Creative teams.
• Track campaign performance metrics and optimize effectiveness.
• Support cross-sell and upsell opportunities for Airpay products.
• Analyze merchant/customer behaviour and journey data for insights.
• Maintain CRM data quality and customer segmentation.
• Prepare weekly and monthly MIS and performance reports.

Skills

CRM

Lifecycle marketing

Retention marketing

Digital marketing

Education

Bachelor's degree in marketing

MBA in Marketing

Job description

The CLCM Marketing Executive will manage customer lifecycle marketing initiatives across onboarding, activation, engagement, retention, and merchant growth. The role involves campaign execution, CRM marketing, merchant communication, and performance analysis to drive product adoption and revenue growth. A brief overview of the main duties and responsibilities of the position.

Key Responsibilities:

• Execute lifecycle marketing campaigns across email, SMS, WhatsApp channels.
• Drive merchant/customer onboarding, activation, engagement, retention, and reactivation initiatives.
• Manage campaign calendars and coordinate with Sales, Product, Operations, and Creative teams.
• Track campaign performance metrics and optimize campaign effectiveness.
• Support cross-sell and upsell opportunities for Airpay products and services.
• Analyze merchant/customer behavior and customer journey data for actionable insights.
• Maintain CRM data quality and customer segmentation.
• Prepare weekly and monthly MIS and performance reports.

Required Qualifications:

• Bachelor's degree in marketing, Business Administration, Commerce, or related field.
• MBA in Marketing preferred. 1-3 years of experience in CRM, lifecycle marketing, retention marketing, digital marketing, fintech, banking, or SaaS sectors.