Chief Marketing Officer

Badabusiness; Delhi; On-site; INR 20,00,000 - 30,00,000; Full time

Job summary

A leading educational firm in Delhi is seeking a visionary Chief Marketing Officer (CMO) to lead the next phase of brand evolution. This role focuses on building a trusted entrepreneurship movement through innovative storytelling and digital initiatives. Responsibilities include driving brand strategy, overseeing content production, and nurturing strategic partnerships. An ideal candidate will have a strong track record in marketing leadership within a digital-first environment and hold an MBA in a relevant field. This position offers a dynamic opportunity to shape business education in India.

Qualifications

• Proven track record as CMO, VP-Marketing, or Head of Marketing in a digital-first organization.
• Expertise in video production and social media scale-up.

Responsibilities

• Define and execute long-term brand vision as the thought leader in entrepreneurship education.
• Build and scale content IPs such as business shows and podcasts.
• Drive organic growth through storytelling and influencer collaborations.

Skills

Digital storytelling

Brand management

Content creation

Strategic vision

Leadership

Education

MBA/PGDM in Marketing, Digital Media, or Business Strategy

Job description

As Chief Marketing Officer (CMO) – Expectations

We are seeking a visionary Chief Marketing Officer (CMO) to architect the next phase of Bada Business brand evolution. This is not merely a marketing role its a leadership mandate to build Indias most trusted entrepreneurship movement through compelling storytelling, digital innovation, and cultural transformation.

Key Responsibilities

1. Brand Leadership: Building a Movement

• Define and execute the long-term brand vision to position Bada Business as the definitive thought leader in entrepreneurship education.
• Lead brand architecture, identity, and voice across all channels digital, offline, and experiential.
• Create high-impact campaigns that connect emotionally with Indias entrepreneurial spirit and reinforce trust, credibility, and empowerment.
• Establish and nurture strategic partnerships with influencers, PR agencies, and media networks to amplify brand visibility and narrative impact.
• Oversee reputation management, media relations, and community storytelling that humanize the brand.

2. Storytelling, Content & Thought Leadership

• Build and scale content IPs such as business shows, web series, podcasts, and knowledge capsules that engage and educate Indias SME and startup ecosystem.
• Lead video production from concept to delivery ensuring every piece of content reflects brand excellence and authenticity.
• Champion digital storytelling that inspires action through YouTube, Instagram, LinkedIn, and emerging platforms.
• Establish case study-driven content showcasing entrepreneurial success stories enabled by Bada Business.
• Launch and host thought leadership initiatives like CEO roundtables, expert panels, and entrepreneurship podcasts that position Bada Business as the go-to voice in business growth education.

3. Growth & Digital Ecosystem

• Architect a data-driven digital growth strategy that multiplies audience reach, engagement, and conversion across all platforms.
• Drive organic growth through trend-led storytelling, influencer collaborations, and content personalization.
• Integrate marketing automation and analytics tools to optimize spend, acquisition, and retention.
• Align all campaigns with ROI benchmarks, ensuring measurable outcomes in reach, leads, enrollments, and brand recall.

Key KPIs

• 5x growth in organic social media engagement within 12 months.
• 3x increase in high-intent leads through content-driven funnels.
• 25% improvement in brand awareness and earned media presence year-over-year.
• Double video content output while maintaining quality consistency.

4. Leadership, Culture & Creativity

• Inspire a culture of creativity, accountability, and purpose across the marketing organization.
• Lead and mentor multidisciplinary teams—content creators, performance marketers, designers, and strategists—with a shared sense of ownership.
• Collaborate directly with Dr. Vivek Bindra and the leadership team to translate vision into measurable brand action.
• Build a future-ready marketing ecosystem that thrives on agility, innovation, and continuous learning.

Desired Profile

• Proven track record as CMO, VP-Marketing, or Head of Marketing in a digital-first, media, or EdTech organization.
• Expertise in video production, digital storytelling, and social media scale-up from scratch.
• Deep understanding of entrepreneurial, SME, and business education audiences.
• Strategic visionary with creative depth and data fluency.
• Exceptional communicator and culture builder with demonstrated leadership impact.

Education

• MBA/PGDM in Marketing, Digital Media, or Business Strategy from a reputed institution.
• Additional certifications in Branding, Digital Marketing, or Growth Strategy are preferred.