Channel Manager

Primebook India; Coimbatore District; On-site; INR 3,50,000 - 4,50,000; Full time

Job summary

A leading tech company is seeking a Channel Manager for Retail Sales in Coimbatore. The role involves driving retail sales, enhancing brand presence, and managing relationships with approximately 100 stores. Ideal candidates should have 1-2 years in channel sales, excellent communication skills, and a proactive attitude. The CTC ranges from ₹3.5 to ₹4.5 LPA. This position requires a bike and the ability to travel across the designated areas.

Qualifications

• 1–2 years of experience in channel sales or similar roles is preferred.
• Excellent communication skills and fluency in the local language are mandatory.
• Must own a bike and be comfortable traveling across assigned territories.
• Energetic and self-motivated personality capable of managing multiple relationships.

Responsibilities

• Manage offline distribution ensuring effective stock movement.
• Train store staff on product features and setup.
• Ensure product is top recommendation by store staff.
• Maintain high in-store visibility through effective displays.
• Conduct promotional activities to attract customers.
• Monitor product availability and manage stock data.
• Act as primary contact for around 100 mapped stores.

Skills

Communication skills

Sales aptitude

Retail operations

Mobility

Relationship management

Tools

MS Word

MS Excel

MS PowerPoint

Android

Job description

Channel Manager – Retail Sales

We are looking for a Channel Manager who will be responsible for driving retail sales, ensuring product visibility and strengthening our brand presence across assigned stores. The ideal candidate should have excellent communication skills, fluency in the local language, and a proactive attitude toward on-ground execution and relationship management.

Key Responsibilities

• Drive Sell-Out from Stores: Manage and enhance the offline distribution process—ensuring stock movement from distributor to retailer, and from retailer to end customers.
• Store Training: Train store staff on product features and demonstrate how to set up and start the laptops effectively.
• Influence Store Recommendations: Ensure that our product becomes the store staff’s first recommendation to customers, building both mind share (brand recall) and market share (sales performance).
• In-store Visibility & Branding: Maintain high visibility for the brand through effective in‑store merchandising and display execution.
• BTL Activities: Coordinate and conduct Below-the-Line (BTL) promotional activities such as product demos, sampling, and local engagement events to attract customers.
• Stock Management: Monitor product availability, track sales data, coordinate with distributors for replenishment/refill, and ensure minimum stock levels are maintained at all times.
• Single Point of Contact: Act as the primary contact for approximately 100 mapped stores, ensuring smooth communication, issue resolution, and operational support. Address and resolve anystore‑related concerns or escalations promptly and effectively.

Requirements

• Experience: 1–2 years in channel sales, retail operations, or similar roles. Freshers with strong communication skills and sales aptitude are also welcome.
• Communication: Excellent communication skills and fluency in the local language are mandatory.
• Mobility: Must have a bike and be open to travel across assigned territories.
• Technical Skills: Basic knowledge of MS Word, Excel, PowerPoint, and Android.
• Personality: Energetic, self‑motivated, and capable of managing multiple store relationships independently.

CTC: 3.5–4.5 LPA

Location: Coimbatore, Tamil Nadu, India

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