CC-Sales Manager-Branch and Business

HDFC Bank Limited; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

HDFC Bank Limited is seeking a Sales Manager-Branch and Business to drive card activations, cross-sell initiatives, and branch-level productivity across Pan India. You will train branch staff, manage a team of BDRs, and ensure adherence to sales processes while building strong relationships with branch personnel.

The role requires extensive travel, supervisory responsibilities for 8 direct reportees, and alignment with the Credit Cards business unit. JD updated 31-10-2025.

Qualifications

• Graduation or MBA required.
• 2-4 years in sales or relationship management.
• Banking/Financial services experience preferred.

Responsibilities

• Achieve card Fincon target for branches.
• Build relationships with branch resources.
• Train branch staff on card features and STP card issuance.
• Share regular MIS with RBB on achievements and status.
• Visit branches for discussions and reviews.
• Drive cross-sell parameters and activation.

Skills

Sales and influencing

Banking product knowledge

NRI product knowledge

Planning and organizing

Communication

Industry trends knowledge

Education

Graduation

Post-Graduation/MBA

Job description

Job Title:

Sales Manager-Branch and Business

Job Details:

Business Unit: Credit Cards

Team: Sales Payment Business Cards - Retail

Reports to: Area Head-Branch Sales-Pymt Business

Location: Pan India

Role Type: Supervisory

Direct Reportees: 8

Travel: Yes, extensive

Job Band: E1 - E4

JD Created: 31-10-2025

JD Updated: 31-10-2025

Version No: 2.0

Job Purpose:

Achieve Fincon budget, desired activation rate

Drive digital credit card sourcing

Boost productivity, manage acquisition costs, ensure compliance

Build relationships with branch staff for leads

Coach, mentor team; enhance productivity, conduct training

Drive cross-sell: Smart Pay, GHI, Forex, Card for sure, One Assist, SI, DC upgrades, Smart-Hub App

Adhere to sales processes

Right card to right customer; increase usage, spends

Cross-sell to existing customers; higher activation, usage

Job Responsibilities:

• Achieve card Fincon target for branches
• Build relationships with branch resources
• Train branch staff on card features
• Train branch staff on STP card issuance
• Share regular MIS with RBB on achievements
• Share regular MIS with RBB on LG and LC status
• Visit branches for discussions, reviews via COGENT
• Communicate income generation from card issuance
• Drive cross-sell parameters
• Sell SMARTHUB APP to business/self-employed
• Open CASA accounts for open market, references
• Sell other bank assets: loans
• Hire and mentor BDRs
• Interview, shortlist BDR candidates
• Ensure timely hiring based on budget
• Coach BDR team on product, process
• Motivate, mentor team for productivity
• Conduct timely training, refresher sessions
• Communicate PLP changes to BDR team
• Adhere to sales process
• Mandatory branch visits for achievements, discussions
• Follow COGENT process; update visits, discussions
• Update CRM/DAP leads; track TAT
• Update trigger leads timely
• Adhere to curing process for NON TASU
• Conduct spot audits of BDRs for hygiene
• Respond to QIG complaints, queries
• Match right card to right customer
• Cross-sell to existing carded clients for usage

Educational Qualifications:

• Graduation
• Post-Graduation/MBA

Key Skills:

• Sales and influencing
• Banking product and process knowledge
• NRI product and regulatory knowledge
• Planning and organizing
• Communication
• Competition and industry trends knowledge

Experience Required:

• 2-4 years in sales, relationship management
• Preferred: Banking, Telecom, FMCG, Financial Services

Major Stakeholders:

• Customers
• Branch Banking Team
• Asset verticals
• Operations/CPA
• Treasury
• Product team of Payment teams
• AFU
• Other cross-sell functional stakeholders

Required Skills

Refer to the Job Description