Category Manager - Ecommerce

Landmark Group - Max Fashion; Bengaluru; On-site; INR 6,00,000 - 10,00,000; Full time

Job summary

A leading fashion retailer in Bengaluru is seeking an experienced E-commerce Category Manager to drive performance across key categories on their D2C platform and online marketplaces. This role involves product planning, market analysis, and collaboration with internal teams to launch collections. The ideal candidate will have a strong background in e-commerce, data analysis, and project management, coupled with a bachelor's degree in a relevant field. Competitive salary offered.

Qualifications

• Proven experience in e-commerce category management.
• Ability to analyze performance metrics and derive insights.
• Strong organizational skills and attention to detail.

Responsibilities

• Drive growth and performance across key categories.
• Oversee product lifecycle management and inventory turnover.
• Collaborate with teams to launch online-exclusive collections.

Skills

E-commerce strategy development

Data analysis

Project management

Market trend analysis

Content optimization

Education

Bachelor's degree in Business or related field

Tools

E-commerce platforms

Data analytics tools

Job description

SUMMARY

As an E-commerce Category Manager, responsible for driving growth and performance across key categories on the D2C platform and online marketplaces. The role will involve end-to-end category management, including product selection, planning, launch execution, content alignment, performance analysis, and ongoing optimization to meet business targets and consumer expectations.

KEY RESPONSIBILITIES

Product Planning

• Ensure the right product assortment and depth across all online channels for assigned categories.
• Collaborate with planning teams to finalize OTB and ensure category-wise inventory alignment.
• Curate the seasonal product range based on brand presentations and sales forecasts.
• Oversee product lifecycle management and maintain healthy inventory turnover.
• Monitor and manage cover days to ensure optimum stock availability at all times.

Market Focus

• Understand evolving customer preferences to develop online-exclusive product offerings.
• Analyse digital fashion trends and incorporate relevant insights into the assortment strategy.
• Track competitor activity to identify assortment gaps, market opportunities, and category white spaces.

Product Delivery

• Coordinate with internal teams to develop and launch online-exclusive collections.
• Ensure alignment with the online launch calendar and timely execution of product rollouts.
• Work closely with buying and supply chain teams to ensure timely inward and stock availability.

Content Management

• Align with the digital calendar to ensure product content is optimized and timely.
• Collaborate with creative and marketing teams to plan and execute GTM strategies for both D2C and marketplace platforms.
• Curate and manage landing page links to ensure customers are directed to the most relevant and optimized product listings for all campaign callouts and promotions.

Product Performance and Presentation

• Analyse key performance metrics such as ROS, sell-through, clicks, and conversions to drive business decisions.
• Identify bestsellers for replenishment and manage slow movers through discounting and promotional strategies.
• Create monthly category roadmaps to meet sales and margin targets.
• Provide inputs to digital marketing teams on key seasonal highlights for campaign planning and targeting.