Category Manager, Cocoa Beverages, India

Mondelēz International; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Relocation support

Job summary

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) seeks a senior Brand & Portfolio Manager to own the Bournvita brand strategy, plan and execution. You will drive topline growth, build strong equity, and expand the brand across South and East India with cross-functional leadership.

The role requires consumer-behavior insight, analytical and creative thinking, and strong communication skills. Relocation support may be available for international moves.

Qualifications

• Experience with consumer goods in a matrix environment.
• Ability to translate consumer insights into brand plans and campaigns.
• Strong analytical and creative thinking to drive growth.
• Excellent verbal and written communication; executive presenting.
• Proven ability to lead and influence cross-functional teams.
• Experience growing brands across diverse markets is a plus.

Responsibilities

• Lead P&L on the Bournvita brand and drive topline and profits.
• Build brand equity leveraging the 'Tayaari Jeet kee' platform.
• Lead market development for the brand in South and East India.
• Drive brand innovations into new formats and target groups.
• Collaborate with cross-functional teams to build annual operating plans.
• Direct analytics and media planning to maximize reach and efficient spend.
• Lead and develop a team of brand managers.

Skills

Consumer behavior

Brand management

Analytics

Executive presentation

Team leadership

Communication

Market expansion

Job description

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with cross-functional global and regional teams, you support portfolio strategy that aligns with the category vision to drive sustainable brand growth and to deliver business objectives. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How You Will Contribute

Working with other internal stakeholders, you will determine the priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans execute category marketing plans that deliver on revenue and profit forecasts, sharing objectives and monitoring performance, and delivering results over the AC and SP horizon. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.

What You Will Bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity
• Leading and influencing teams and managing trade-offs
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage

About the brand :

• Bournvita is a legacy brand in the Milk food drinks category. The brand has been consistently built over decades in the country with a singular Purpose to be a partner for a mother in her kid’s growth and development. The brand has a core philosophy of being a ‘Progressive parent’ and is endorsed by millions of mothers in the country and loved by Kids for its rich, chocolaty taste. Continuing with the journey, we plan to scale and accelerate growth of the brand through category expansion, expanding the consumer franchise.

How will the Incumbent contribute:

• Lead the entire P&L on the brand, delivering on topline growth and profits over years.
• Building strong Equity within the category, leveraging the Distinctiveness that has been built over years on the ‘Tayaari Jeet kee’ platform. Evolve the platform on fresh, relevant manifestations for a mother that drives relevance for the brand and the category.
• Leading the Market development for the brand into South and East India with an objective to gain share from competition.
• Lead innovations on Brand Bournvita into synergistic formats or TGs with the permissible stretch.
• Build annual operating plans in collaboration with the cross-functional teams within the organisation. Input into the long-term strategic 3-year and 5-year plans for the business.
• Build and execute the plans for the year through strong Analytics and insights-driven thinking – Market prioritisation and Media planning with the objective to drive multimedia reach across the key markets -Efficient resource deployment of the Advertising and media budgets for the year.
• Lead a team of brand managers, setting direction for them and being responsible for their development within the organisation.

A good incumbent should have the following:

A desire to drive your future and accelerate your career, and the following experience and knowledge:

• Consumer-led approach, preferably built in the consumer goods sector in a matrix environment.
• Combination of Analytical and insight-led thinking to build plans and drive growth.
• Willingness to learn and adapt.
• Leading and influencing teams – Both peers and Senior stakeholders.
• Communicating effectively, verbally and in writing, and executive presentation skills.
• Markets with diverse economic environments a distinct advantage.

Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy

Business Unit Summary

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands—and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 – the fourth time we’ve received this award.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing