Campaign Manager

Aditya Birla Health Insurance Company Limited; Maharashtra; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Aditya Birla Health Insurance Company Limited is seeking a senior analytics and performance governance professional to drive Direct Channel dashboards and profitability initiatives. You will collaborate with Sales, Finance, HR, Operations, Product and Analytics to deliver data-driven insights and governance across incentive programs.

The role emphasizes robust performance management, competition benchmarking, and growth initiatives to enhance productivity and profitability in a fast‑moving

Qualifications

• Experience in building leadership dashboards and MIS for direct sales or channel business.
• Strong analytics for profitability, budgets, and performance benchmarking.
• Ability to govern incentive design and payouts with accuracy and transparency.

Responsibilities

• Drive monthly and quarterly performance tracking across Direct Channel teams.
• Design and govern incentive frameworks aligned to business priorities.
• Monitor channel profitability and cost optimization opportunities.
• Prepare leadership dashboards and provide insights from data interpretation.
• Coordinate with cross-functional teams for business reviews and interventions.

Skills

Dashboarding

Performance tracking

Incentive governance

Profitability analysis

Sales analytics

Tools

Excel

Power BI

Job description

Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD

Business

Aditya Birla Capital

Unit

Aditya Birla Health Insurance

Location

One World Center, Mumbai

Poornata Position Number of the job

To be updated

Reports To:

Poornata Position Number: 00231822

Poornata Position Title of the job (30 characters max)

Distribution Development Strategy – Direct Sales

Reports To:

Poornata Position Title: Head - Direct Sales

Function

Sales

Reportsto: Function

Sales

Department

Digital Sales

Reports To:

Department: Digital Sales

Designation of the Employee

Deputy Chief Manager- G2R Strategy

Designation of the Manager

Head - Direct Sales

Date of writing/updation of JD

22 nd April 2026

Job Purpose

Drive business performance and operational excellence for the Direct Channel through robust performance management frameworks, incentive governance, business analytics, profitability tracking, and recognition programs. The role will support leadership decision‑making by driving performance dashboards, business insights, competition benchmarking, and key business initiatives focused on growth, productivity, and channel profitability.

Dimensions

• Business Workforce Number 7200
• Unit Workforce Number 7200
• Function Workforce Number 4000
• Department Workforce Number 50
• Other Quantitative and Important Parameters for the job: Budgets/Volumes/No. of Products/Geography/Markets/ Customers or any other parameter Management of Direct Channel performance metrics, incentive spends, productivity tracking, profitability monitoring, sales analytics, R&R governance, and competition benchmarking across multiple business lines and geographies

Job Context & Major Challenges

The Direct Channel operates in a highly competitive and rapidly evolving health insurance landscape where business growth, productivity, profitability, and customer acquisition efficiency remain key focus areas. The role requires balancing topline growth with sustainable profitability while ensuring performance governance across multiple sales teams and business segments.

One of the key challenges is driving consistent performance visibility through accurate and timely dashboards, identifying productivity gaps, and enabling data‑backed decision‑making for leadership. The role also requires managing complex incentive structures aligned to business priorities while ensuring fairness, effectiveness, and financial prudence.

Additionally, the role demands continuous analysis of market trends, channel productivity, customer behavior, and competitor practices to identify improvement opportunities and enhance business outcomes. Driving recognition and reward initiatives to improve employee engagement and sales motivation while maintaining alignment with organizational goals is another critical aspect of the role.

The incumbent will work closely with Sales, Finance, HR, Operations, Product, and Analytics teams to drive business reviews, performance interventions, and key business priorities for the Direct Channel.

Key Result Areas

• Performance Management & Governance
  • Drive monthly and quarterly performance tracking across Direct Channel teams
  • Monitor productivity, conversion, persistency, and business quality metrics
  • Identify performance gaps and recommend corrective actions
  • Support leadership reviews through structured MIS and insights
  • Ensure timely closure of action items arising from business review
• Incentive Design & Governance
  • Design and manage incentive frameworks aligned to business priorities
  • Track incentive payouts and ensure governance and accuracy
  • Evaluate effectiveness of incentive programs through productivity analysis
  • Coordinate with HR and Finance for payout validation and closures
  • Recommend enhancements based on business performance trends
• P&L Monitoring & Business Profitability
  • Monitor channel profitability and business performance indicators
  • Analyze acquisition costs, productivity, and cost optimization opportunities
  • Support leadership with profitability analysis and business projections
  • Track budget utilization and business performance against plan
  • Drive data‑backed recommendations for improving business efficiency
• Dashboarding & Business Analytics
  • Prepare and maintain leadership dashboards for business performance tracking
  • Conduct trend analysis on sales productivity, customer acquisition, and retention
  • Develop performance spread analysis across locations, teams, and cohorts
  • Generate actionable insights through data interpretation and reporting
  • Ensure data accuracy, consistency, and timely reporting
• Rewards & Recognition (R&R) Initiatives
  • Drive R&R programs to enhance employee motivation and engagement
  • Design performance‑based recognition frameworks
  • Coordinate monthly, quarterly, and annual recognition initiatives
  • Track impact of R&R programs on productivity and morale
  • Ensure consistency and transparency in recognition processes
• Competition Benchmarking & Market Analysis
  • Track competitor practices across performance management and incentive programs
  • Conduct benchmarking studies on productivity and channel practices
  • Analyze market trends and emerging business opportunities
  • Share actionable insights with leadership for business improvement
  • Support business planning through market intelligence and analytics
• Business Excellence & Key Initiatives
  • Drive key business initiatives aligned to Direct Channel priorities
  • Support process improvement and operational efficiency initiativesCoordinate cross‑functional projects and business interventions
  • Track implementation progress and business impact of initiatives
  • Support leadership with presentations, reviews, and business recommendations

Relationships

Relationship Type ( Max 80 Characters)

Frequency

Nature ( Max 1325 Characters)

Internal

Internal Stakeholders

Daily

Collaborate with Sales, Finance, HR, Operations, Product, Analytics, and Technology teams for business reviews, dashboarding, incentive governance, and performance tracking

External

Leadership Team

Daily/ Weekly

Support leadership through business insights, profitability analysis, dashboards, and review presentations

External Partners / Industry Networks

As Required

Gather market intelligence, competition insights, and benchmarking inputs relevant to Direct Channel performance and productivity

Job Holder

Reports to – Manager Name Signature (needed for the hard copy)