Business Systems Analyst: Salesforce Marketing

Albemarle Corporation; Bengaluru; On-site; INR 1,300,000 - 2,000,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Professional development

Job summary

Albemarle Corporation in Bengaluru, India is hiring a Business Systems Analyst focused on Salesforce Marketing. This in-office role supports Marketing, Sales, Product Management, and Customer Success with techno-functional expertise to optimize enterprise solutions.

You will work with Marketing leadership to align automation, attribution, and campaign processes, while driving adoption and continuous improvement across platforms.

Qualifications

• Experience configuring and optimizing Salesforce Marketing Cloud and Pardot foundations.

Responsibilities

• Analyze business requirements and translate them into scalable Salesforce marketing solutions.
• Collaborate with Marketing, Sales, and IT to implement improvements and ensure adoption.
• Coordinate solution delivery and provide day-to-day operational support for marketing tech.
• Identify opportunities for automation, analytics, and AI-enabled capabilities to improve efficiency.

Skills

Salesforce Marketing Cloud

Pardot

Salesforce CRM integration

Lead routing

Campaign attribution

Analytics & automation

Stakeholder collaboration

Tools

Salesforce CRM

Pardot

Marketing Cloud

Job description

# Business Systems Analyst: Salesforce MarketingBengaluru, Karnataka, India---## Job DescriptionBe an essential element to a brighter future.We work together to transform essential resources into critical ingredients for mobility, energy, connectivity and health. Join our values-led organization committed to building a more resilient world with people and planet in mind. Our core values are the foundation that make us successful for ourselves, our customers and the planet.**Job Description**[Albemarle is hiring for a [**Business Systems Analyst: Salesforce Marketing**]. This position is in-office and located in Bangalore, India. The Business Systems Analyst (BSA) is responsible for supporting, enhancing, and optimizing enterprise applications and business processes within Marketing, Sales, Product Management, and customer Success domains. The BSA serves as a trusted partner to Marketing stakeholders, providing functional expertise, solution analysis, process improvement recommendations, and day-to-day operational support to ensure enterprise systems effectively enable business objectives.The BSA works closely with Marketing users, the Manager Enterprise Systems, Digital Business Partners, technical teams, and third-party service providers to deliver stable, efficient, and scalable technology solutions. This role is responsible for analyzing business requirements, identifying process improvement opportunities, coordinating solution delivery, supporting system enhancements, and ensuring the successful adoption of new capabilities.In addition to operational support responsibilities, the BSA contributes to continuous improvement initiatives by identifying opportunities to leverage automation, analytics, AI-enabled capabilities, and process standardization to improve efficiency, effectiveness, and user experience. **Domain Responsibility Summary**Serve as techno functional expert for Salesforce Marketing Cloud and Salesforce Account Engagement (Pardot) capabilities.Ensure seamless integration between Marketing Cloud, Account Engagement, and Salesforce CRM.Collaborate with Marketing & Sales leadership to improve:* Lead routing* Opportunity influence tracking* Campaign attribution* Sales engagement processesAlign marketing automation processes with customer and prospect lifecycle stages.**Benefits of Joining Albemarle*** Competitive compensation* Comprehensive benefits package* A diverse array of resources to support you professionally and personally.We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities. When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth. Help us shape the future, build with purpose and grow together.