Business Sales Manager

Polycab India Limited; Rajkot; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading electrical solutions company is seeking a B2B Sales Executive to drive growth in the wire and cable segment in Gujarat. The successful candidate will achieve sales targets, manage key accounts, and enhance customer base through effective relationship building and strategic planning. The role demands 3–8 years of B2B sales experience in the Building vertical, along with strong skills in CRM tools. Join a dynamic team aiming to significantly increase market share.

Qualifications

• 3–8 years of B2B sales experience specifically in Building vertical.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.

Responsibilities

• Drive primary and secondary sales in assigned territory.
• Identify, onboard, and nurture new customers and dealers.
• Monitor competitor activities and market trends.
• Strengthen relationships with key accounts to build brand preference.
• Organize seminars, product demos, and promotional events.
• Grow dealer network aligned with territory potential.

Skills

B2B Sales

Interpersonal Skills

Presentation Skills

CRM Tools Proficiency

Adaptability

Education

Bachelor’s degree in engineering, Business Administration, Marketing, or a related field

Tools

MS Office Suite

CRM Tools

Job description

To drive B2B sales growth in the wire and cable segment by identifying new business opportunities, managing key accounts, building strong relationships with Builders and Industrial clients, and ensuring consistent revenue generation through strategic sales planning and execution. Increase present market share from 3% to 10% in two years. Focusing on Builders Segment & Industrial Segment.

Key Responsibilities

Sales Target Achievement

• Drive primary and secondary sales in assigned territory. Ensure timely collection of customer and dealer dues. Develop and implement effective sales strategies. Approve customer‑specific plans within defined limits.

Customer Base Expansion

• Identify, onboard, and nurture new customers and dealers. Conduct market mapping and extraction planning. Recommend and finalize dealer appointments through analysis.

Market Intelligence

• Monitor competitor activities and market trends. Share actionable insights with internal teams. Adapt sales approach based on competitor analysis.

Key Account Management

• Strengthen relationships with key accounts to build brand preference. Customize engagement strategies for high‑potential clients. Escalate strategic account concerns to leadership.

Promotional Activities

• Organize seminars, product demos, and promotional events. Approve event formats and coordinate with marketing teams.

Network Expansion

• Grow dealer network aligned with territory potential. Ensure coverage and service quality across regions. Recommend new dealer locations and support onboarding.

Requirements, Skills & Competencies

• Bachelor’s degree in engineering, Business Administration, Marketing, or a related field.
• 3–8 years of B2B sales experience specifically in Building vertical.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.