Role & responsibilities
Sales & Revenue Management
- Achieve regional sales targets (volume, value, and mix) in line with annual operating plans.
- Drive growth across GT, MT, Institutional, and Alternate channels as applicable.
- Monitor primary and secondary sales, outlet productivity, and beat effectiveness.
- Ensure effective price, scheme, and promotion execution across the region.
Distribution & Market Expansion
- Expand and optimize distributor and sub-distributor network to improve market reach.
- Ensure availability of freezers, visibility assets, and merchandising standards.
- Drive outlet expansion, numeric distribution, and cold-chain compliance.
- Identify new markets, towns, and channels for business growth.
Team Management & Capability Building
- Lead, coach, and develop Area Sales Managers, Sales Officers, and frontline teams.
- Set clear KRAs, conduct performance reviews, and drive productivity.
- Build a high-performance, compliance-oriented sales culture.
- Ensure adequate manpower planning and capability development.
Trade Marketing & Execution Excellence
- Execute national and regional trade marketing initiatives effectively.
- Ensure scheme communication, ROI tracking, and on-ground compliance.
- Drive in-store visibility, branding, and seasonal activations.
- Coordinate with marketing and supply chain for smooth rollouts.
Financial & Commercial Management
- Manage regional budgets, trade spends, and distributor profitability.
- Ensure timely collections and control receivables within company norms.
- Monitor claims, discounts, and credit controls.
- Improve contribution margins through mix and cost efficiencies.
Distributor & Stakeholder Management
- Build strong, long-term relationships with distributors and key accounts.
- Resolve operational issues related to supply, logistics, and service levels.
- Coordinate with internal stakeholders supply chain, finance, HR, and marketing.
Compliance, Systems & Governance
- Ensure adherence to company policies, statutory requirements, and SOPs.
- Drive disciplined reporting, forecasting, and use of sales systems.
Ensure freezer asset control, audits, and hygiene standards.
Preferred candidate profile
1. 1015 years of sales experience in FMCG / Foods / Cold-chain business
2. Minimum 3–5 years in a regional or large-area leadership role
3. Strong experience in distributor-led sales models
Interested candidates can directly reach me out at bharti@symbiosisindia.net