Business Growth Manager

The Earth Store; India; On-site; INR 12,00,000 - 18,00,000; Full time

Job summary

A leading home and kitchen brand is seeking a data-driven Growth Manager/Business Analyst to enhance user growth and revenue. The ideal candidate will have a strong background in growth marketing, with experience in developing full-funnel strategies and managing digital campaigns. Responsibilities include analyzing data to identify growth opportunities and collaborating with cross-functional teams. This full-time position is perfect for innovative thinkers ready to thrive in a dynamic environment.

Qualifications

• Proven experience in a Growth Marketing or Growth Manager role, preferably in e-commerce.
• Excellent skills in data analysis and converting metrics into strategies.
• Understanding of behavioral design principles.

Responsibilities

• Develop and execute full-funnel growth strategies for user acquisition and retention.
• Run A/B tests and optimization experiments for user engagement.
• Collaborate with different teams to implement growth tactics.
• Manage paid and organic acquisition campaigns.

Skills

Growth marketing

Data analysis

Digital marketing channels

A/B testing

User psychology

Communication skills

Education

Bachelor's degree in marketing or related field

Master's degree/MBA

Tools

Analytics platforms

Automation tools

Job description

The Earth Store – About the Company

The Earth Store is a prominent and diversified Home and Kitchen brand with a strong online presence across major platforms. Highly popular among homeowners, the brand specializes in providing high-quality products that cater to home and wellness needs. As private label manufacturers, The Earth Store offers a wide array of products including crockery, home storage solutions, eco‑friendly bamboo products, aroma oils, and skincare items.

Growth Manager / Business Analyst Role

We are looking for an ambitious and data‑driven BusinessGrowth Manager/Business Analyst to lead our efforts in accelerating user growth and maximizing revenue. This role is ideal for a strategic thinker with a hands‑on mindset and a proven track record of building and scaling customer acquisition and retention initiatives.

Main Responsibilities

• Developing and executing full‑funnel growth strategies—from acquisition to retention and monetization.
• Running A/B tests and conversion experiments to improve user engagement and optimize performance.
• Analyzing behavioral data to uncover growth opportunities and inform product/marketing decisions.
• Collaborating with Product, Design, Sales, and Marketing to implement scalable growth tactics.
• Managing paid and organic acquisition campaigns across digital channels.
• Leveraging automation tools and lifecycle marketing to drive customer activation and loyalty.
• Defining and monitoring KPIs and presenting the insights to senior leadership.
• Creating performance dashboards and presenting actionable insights to senior leadership.
• Staying up to date with emerging growth tools, trends, and best practices.

Key Requirements

• Bachelor’s degree in marketing, Business, or a related field. Master’s degree/MBA would be a plus.
• Proven experience in a Growth Marketing or Growth Manager role, preferably in an e‑commerce company.
• Strong grasp of digital marketing channels including SEO, SEM, paid social, referral programs, and content marketing.
• Deep experience with A/B testing and analytics platforms.
• Excellent data analysis skills and ability to translate metrics into strategy.
• Understanding of user psychology and behavioral design principles.
• Excellent analytical and problem‑solving skills.
• Strong communication and presentation skills.
• Proactive and capable of working both independently and collaboratively in a fast‑paced, dynamic environment.

Senior Level

Mid‑Senior level.

Employment type

Full‑time.

Job function

Marketing and Sales.

Industries

Retail.

Application

Share your CV – [e-mail]