Business Development Executive

Staunch HR Services Private Limited; Madurai; On-site; INR 270,000 - 330,000; Full time

Job summary

Staunch HR Services Private Limited is seeking a CASA Field Sales Executive in Madurai to drive current and savings account acquisition through field visits and referrals. You will identify potential customers, map markets, and build relationships with local businesses to grow low-cost deposits.

The role emphasizes fieldwork, lead generation, and cross-selling of banking products while ensuring compliance and achieving monthly targets. Local market familiarity is essential.

Qualifications

• Experience in acquiring bank customers and opening accounts.
• Strong knowledge of CASA products and banking services.
• Ability to work in the field and meet monthly targets.
• Good networking skills and local market awareness.

Responsibilities

• Acquire new CASA customers through field visits, referrals, and leads.
• Develop relationships with shops, institutions, and corporate clients to open salary and business accounts.
• Cross-sell banking products like FD, RD, insurance, debit cards, and digital banking services.
• Ensure proper KYC verification and documentation per regulatory guidelines.
• Meet monthly CASA acquisition and revenue targets and track progress.

Skills

Communication skills

Relationship building

Sales with fieldwork

Banking products knowledge

Target-oriented

Job description

Role Purpose

To drive growth in CASA (Current Account Savings Account) by acquiring new customers, building relationships, and increasing low-cost deposits to support the banks business objectives.

Key Responsibilities

• Customer Acquisition
  

  Identify and acquire new Savings and Current Account customers through field visits, referrals, and leads.

  
  

  Target individuals, salaried customers, self-employed professionals, SMEs, traders, and local businesses.

  
  

  Conduct area mapping to identify potential markets and customer segments.

  
  


• Business Development
  

  Generate new CASA leads through cold calling, networking, and market visits.

  
  

  Develop relationships with shops, institutions, associations, and corporate clients to open salary and business accounts.

  
  

  Cross-sell bank products like FD, RD, insurance, debit cards, and digital banking services.

  
  


• Relationship Management
  

  Build long-term relationships with customers to ensure account activation and retention.

  
  

  Provide prompt service and resolve customer queries to enhance satisfaction.

  
  

  Maintain regular follow-ups to deepen account engagement and increase balances.

  
  


• Deposit Mobilization
  

  Focus on increasing low-cost deposits by encouraging customers to maintain higher balances.

  
  

  Promote digital transactions and usage of banking channels to improve CASA productivity.

  
  


• Field Marketing Activities
  

  Conduct promotional activities such as camps, kiosks, and local events to create brand awareness.

  
  

  Collaborate with internal teams for localized marketing initiatives.

  
  


• Compliance Documentation
  

  Ensure proper KYC verification and documentation as per regulatory guidelines.

  
  

  Maintain accurate records of customer onboarding and adhere to audit and compliance standards.

  
  


• Target Achievement
  

  Achieve monthly CASA acquisition and revenue targets.

  
  

  Track performance metrics such as account opening, activation rate, and deposit growth.

  
  


• Reporting
  

  Submit daily field activity reports and sales updates to the Branch Manager.

  
  

  Monitor pipeline, conversions, and customer engagement status.

  
  

Key Skills Required

• Strong communication and relationship-building skills


• Sales orientation with fieldwork experience


• Knowledge of banking products and CASA concepts


• Local market awareness and networking ability


• Goal-driven with ability to meet targets