Business Analyst, Creative Production & Process Optimization

Novartis India; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Novartis India is seeking a Business Analyst, Creative Production & Process Optimization in Hyderabad. The role drives transformation of how marketing content is planned, produced, and delivered, partnering with Marketing, Studio Operations, Digital, and IT to design scalable processes and implement automation solutions.

Ideal candidates have 6+ years in business analysis or marketing operations in pharma, with expertise in BRDs, user stories, UAT, and stakeholder management.

Qualifications

• Experience in business analysis, process transformation, or marketing operations in pharma is required.
• Proficiency in documenting requirements and creating clear BRDs, user stories, and acceptance criteria.
• Experience with content approval workflows (MLR/CAPE) and CMS/Martech platforms.
• Ability to translate business problems into scalable digital solutions.
• Exposure to automation/GenAI and workflow tools is desirable.

Responsibilities

• Lead transformation initiatives by analyzing current workflows and designing future-state processes.
• Facilitate stakeholder workshops to gather insights and drive standardization and innovation.
• Drive end-to-end business analysis, including requirements, mapping, gaps, and impact assessments across Studio Operations.
• Translate needs into clear requirements, functional specs, user stories, and acceptance criteria.
• Collaborate with Marketing, Studio Operations, Product Owners, Digital, DDIT, and agencies for alignment.
• Identify GenAI and automation opportunities to boost productivity and user experience.
• Own UAT strategies, test scenarios, traceability, and defect resolution; support pilot programs.
• Develop SOPs, playbooks, training, and communications to enable adoption.
• Define KPIs, dashboards, and reports to measure transformation outcomes and business impact.
• Ensure governance with MLR, quality, regulatory, and operational requirements.

Skills

Process mapping

BRDs & user stories

UAT planning

Stakeholder management

Automation/GenAI

Education

Bachelor's degree

Master's preferred

Tools

Veeva Promomats

Aprimo

AEM

Drupal

SFMC

Job description

Summary

Location: 3 days work from office at Novartis' Hyderabad location is mandatory.

Join Novartis as a Business Analyst, Creative Production & Process Optimization, where you'll play a pivotal role in transforming how marketing content is planned, produced, and delivered across the organization. In this highly visible role, you'll partner with business, operations, and technology teams to design scalable processes, implement innovative automation solutions, and drive operational excellence within Studio Operations. This is an exciting opportunity for a strategic problem-solver who thrives at the intersection of business transformation, digital innovation, and cross-functional collaboration.

About The Role

Key Responsibilities

• Lead business transformation Initiatives by analyzing current-state workflows, identifying inefficiencies, and designing scalable future-state processes that improve speed, quality, and operational effectiveness.
• Facilitate discovery and stakeholder workshops to gather insights, align priorities, and uncover opportunities for process optimization, standardization, and innovation.
• Drive end-to-end business analysis through requirements gathering, process mapping, gap analysis, root-cause analysis, and impact assessments across Studio Operations and related functions.
• Translate business needs into solutions by developing clear business requirements, functional specifications, user stories, and acceptance criteria that enable successful technology delivery.
• Partner across functions with Marketing, Studio Operations, Product Owners, Digital, Data & IT (DDIT), and agency partners to ensure alignment and execution of strategic initiatives.
• Identify automation and AI opportunities by evaluating processes for GenAI, workflow automation, and digital transformation solutions that enhance productivity and user experience.
• Own business validation and UAT execution by defining UAT strategies, developing test scenarios and test cases aligned to business requirements, establishing requirements-to-test traceability, coordinating business user testing, managing defect triage and resolution workflows, and ensuring solutions meet business objectives prior to deployment. Support pilot programs, continuous improvement efforts, and successful adoption of new tools and capabilities.
• Champion change management by developing SOPs, playbooks, training materials, and communications that drive adoption and operational readiness for new ways of working.
• Establish performance measures by defining KPIs, success metrics, dashboards, and reporting mechanisms to monitor transformation outcomes and business impact.
• Ensure compliance and governance excellence by integrating MLR, quality, regulatory, and operational governance requirements into processes, solutions, and ongoing performance management.

Essential Requirements

• Bachelor’s degree in business, operations, or related field; Master’s preferred
• 6+ years of experience in business analysis, process transformation, or marketing operations preferably in the pharmaceutical industry
• Strong expertise in process mapping (As-Is/To-Be), requirements documentation (BRDs, user stories, acceptance criteria), UAT planning and test case development, and stakeholder management across cross-functional teams.
• Familiarity with content approval workflows (MLR/CAPE), DAM platforms (Veeva Promomats, Aprimo, etc.), and CMS / Martech platforms (AEM, Drupal, SFMC, etc.)
• Exposure to automation/GenAI/workflow tools·
• Ability to translate business problems into scalable solutions
• Excellent communication and stakeholder influence skills
• Ability to operate in fast-paced transformation environments

Desirable Requirements

• Strong knowledge of agile methodologies, change-management, and documentation best practices.
• Strong analytical and structured problem-solving mindset

Commitment to Diversity and Inclusion

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Accessibility and accommodation

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [e-mail] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Why Novartis

Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture

You’ll receive

You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards

Join our Novartis Network

If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network.

Why Novartis

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards

Learn about all the ways we’ll help you thrive personally and professionally.

Read our handbook (PDF 30 MB)