Brand Manager

the LEGO Group; Mumbai City; On-site; Confidential; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Workplace

Job summary

The LEGO Group in Mumbai is seeking a Marketing Lead with hands-on branding and digital marketing experience to localize global strategies for our portfolio. You will leverage data analytics to create execution-driven plans and work with sales and distributors to drive demand.

You will collaborate across Marketing, Sales, Operations and regional teams, translating global strategy into local digital priorities while maintaining a commercial mindset and strong ownership.

Qualifications

• 6–8 years of experience in business or marketing roles.
• Branding and digital marketing experience in branded goods.
• Ability to translate global/regional strategy into local digital priorities.
• Strong analytics mindset with data-driven decision making.
• Collaborative with internal and external partners; strong negotiation skills.

Responsibilities

• Develop and implement marketing plans for the assigned portfolio to recruit more kids and shoppers using key insights.
• Collaborate with internal Marketing, Sales, Operations, and regional teams.
• Coordinate with sales teams and distributor partners to activate marketing in key channels.
• Lead relationships with external media agencies and IP partners to generate demand.
• Develop a comprehensive view of business drivers and influence changes accordingly.
• Track campaign performance and conduct After Action Reviews to benchmark results.
• Contribute to short-term plans to meet monthly consumer sales goals while aligning with long-term global strategy.

Skills

Branding

Digital marketing

Data analytics

eCommerce

Negotiation

Ownership

Communication

Commercial mindset

Job description

Job Description

We are looking for an expertise with hands-on experience in branding and digital marketing, robust e-commerce fundamentals and the ability to localize global strategies into actionable digital priorities. The ideal candidate will leverage data analytics to formulate execution-driven plans, collaborate closely with sales and external stakeholders, forge partnerships through effective negotiation, demonstrate strong ownership, excellent communication skills, data analyst and a commercial executive mindset.

No relocation assistance is offered for this position

Core Responsibilities:

• Develop and implement marketing plans (including activations) for the assigned portfolio to recruit more kids and shoppers based on key consumer/shopper and media insights
• Collaborate strongly with multiple collaborators including internal Marketing sub-teams, Sales teams, Operations teams and regional Marketing teams
• Work closely with sales teams and distributor partners to implement marketing activities in certain key channels or markets represented by distributors
• Lead relationships with external media agency and IP partners to generate strong and sustainable demand
• Develop a comprehensive view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required
• Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands
• Contribute to short-term planning to meet consumer sales goals for the month, while also considering long-term strategies to implement the global strategy in our markets

Do you have what it takes?

• 6-8 year experience in business/marketing or equivalent experience
• Experience in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages
• Strong strategic, digital and comprehensive end to end thinking, ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial attitude
• Fundamental understanding of digital marketing and eCommerce
• Strong collaborator and able to work across various internal functions and external partners, in particular with Sales teams
• Strong ownership & Can-do demeanor
• Excellent communication and presentation skills with analytical mind
• Strong project management skills
• Ability to build alliances and partnerships with external partners through excellent negotiation skills

#LI-JY2

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

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