Brand Franchise Manager

Drreddyslaboratorieslimited; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Relocation support

Medical coverage

Life insurance

Learning & development

Job summary

Dr. Reddy's in Hyderabad is seeking an experienced Brand Franchise Manager to drive growth for Venusia and launch Indian-market driven products. You will gather insights from KOLs, develop launch plans, train the sales force, and conduct market research to enhance brand performance.

The role collaborates with SCM for product availability, maintains KOL relationships, and develops region-specific strategies with RSMs. Educational background in science/pharma with MBA in marketing is preferred.

Qualifications

• Experience in pharma/healthcare marketing and brand management.
• MBA in Marketing or equivalent preferred with 3–6 years in Sales & Marketing.
• Strong ability to analyze market data and drive product launches.

Responsibilities

• Generate product ideas from KOL interactions and build business cases.
• Plan marketing and launch materials, train sales force and track first-year performance.
• Review brand performance using market insights and adjust strategy.
• Engage with KOLs, gather insights, and maintain product evidence and reports.
• Coordinate SCM inputs to ensure product availability and address shortages.

Skills

Pharma market analysis

Market data interpretation

Strategic marketing

Communication skills

Collaboration

Education

Science/Pharma/Medical Graduate

MBA in Marketing

Job description

Job Summary

We are seeking an experienced and dynamic Brand Franchise Manager to ensure successful brand growth for Venusia and the launch of innovative, first time in India market-driven products in the category for gathering market insights from Key Opinion Leaders (KOLs), developing and executing new product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs.

Roles & Responsibilities

• You will be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs.
• You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing.
• You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction.
• You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth.
• You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market.
• You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance.

Educational qualification- Science/Pharma/Medical Graduate preferably with MBA in Marketing

Minimum work experience- 3-6 years of experience in Sales & Marketing

Skills & attributes

Technical Skills:

• Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources
• Basic understanding of anatomy and physiology.
• Ability to analyze market trends, competitor activities, and customer needs within the generics market.
• Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles.

Behavioral Skills:

• Strong collaborator and excellent communication.
• Good at building and leveraging relationship.
• Adaptability and change management skills.
• Creative and good Analytical thinker.

About the Department

Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.

Benefits Offered

At Dr. Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddy's are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddy's why they come to work every day and they'll say, because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we're always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skill